The Multicultural Landscape: 
Your Brand…Your Impact…It Matters

Welcome to the CultureBeat^® PULSE e-zine! We developed this publication with the goal of keeping you on the “pulse” of what’s relevant to today’s multicultural consumers. Each issue is a curated group of topics that focus on the happenings in our society and marketplace and, most importantly, why it matters.

In this issue of the PULSE, we celebrate inclusion and diversity. Read about the different terms for Hispanics, the different terms adopted to identify oneself, the impact of the census citizenship question, and how inclusion is celebrated.

Happy Reading!

Latin What? Thoughts About Modern Monikers and Valuing Purity and Tradition in a Beautiful Language

While languages are, indeed, living and ever-evolving (minus Latin and other antique languages), proper use of language matters for functional reasons in marketing. read more

The term LGBTQ is meant to represent an incredibly diverse and multicultural group of people, with each letter standing for one of many identities. At CultureBeat^®, we understand that it can be challenging to stay up to date on this underrepresented and underserved segment. So, in celebration of Pride Month, we’ve put together this guide to familiarize you with the different terms and flags—and how they have evolved over the years. read more

Census Citizenship Question: Bad for Business and Marketing Research?

The current administration has proposed the inclusion of a citizenship question in the 2020 Census. The question would directly ask the U.S. citizenship status of everyone living in the nation…read more

The Significance of Celebrating Inclusion

Strategies to celebrate inclusion— instead of just celebrating diversity—are on the rise, and we’ll explore a few examples in this piece. read more