is the home of Multicultural Marketing Resources (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.

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In Honor of Womens History Month Ethnic Technologies Honors Strong Women

Date: Mar 24, 2014

In Honor of Women’s History Month, Ethnic Technologies Honors Strong Women!


In honor of Women’s History Month, Ethnic Technologies wants to celebrate strong women. There is a very engaging dialogue in the media right now surrounding the word “bossy” as it applies to women. Two women with very different backgrounds but both with equally strong leadership skills have started this conversation. Sheryl Sandberg, COO of Facebook, and Anna Maria Chavez, CEO of Girl Scouts of The USA, were both called bossy and more during their childhood and adult years. They both discuss the negativity surrounding the label, and the consequences suffered. If a man is a strong leader, it is considered an invaluable character trait and one for other men to emulate. However conversely, if a woman is a strong leader, she is automatically labeled “bossy”, and considered to have a character flaw because of it. So, despite earning the majority of U.S. college degrees, women make up only 5 % of Fortune 500 CEO’s and 19% of the U.S. Congress. Women make great leaders, and we need great leaders. So, we salute strong women and great leaders!


Ethnic Technologies Mailing Lists

Ethnic Technologies has the world’s most accurate, targeted and selectable mailing lists on the market. Our E-Tech 8.2 Ethnic Identification Software extracts the most important multicultural populations from our vast database and combines them with key demographic and psychographic selections. Our data is available to clients for postal, telemarketing and email campaigns. Our quality database is used successfully by many business verticals including: Financial/Credit Cards, Fundraising, Pharmaceutical, Political, Insurance, Travel and Entertainment, Subscriptions and so much more. We have over 180 ethnic groups identified on our database, as well as over 80 languages. We offer myriad demographic selections, including Assimilation Levels, Affluence and hundreds more. Our multi-dimensional research guarantees you the most accurate and targeted lists available.

Check out these lists from Ethnic Technologies at their brand new website:

-Female Business Owners By State

-Hispanic Female Prime Prospects
-Asian Female Prime Prospects
-African American Female Prime Prospects
-Female Mail Order Buyers By State
-Female Heads of Household By State


Ethnic Technologies Gender Data Enhancement 



G-Tech is our gender identification technology that was developed to more accurately reach the increasingly important female buying decision-makers. Originally based in preponderance theory, Ethnic Technologies subsequently enhanced G-Tech with more specific name research, to make it orders of magnitude more accurate than currently available gender marketing products. When you look at your marketing data, do you think that more than 50% of your buyers are men? If so, you need G-Tech!


About Ethnic Technologies

Ethnic Technologies (E-TECH) is the Global Leader in Multicultural Marketing, Research, Data Enhancement, Segmentation and Modeling Analytics. The EthniCenter ® from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research.  E-TECH’s Multicultural Ethnic, Language Preference and Degree of Assimilation Indices outperform the competition in accuracy and response rates time after time.  Whether using the data for marketing via social media, search engine marketing (SEM), digital, mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved.

For More Information Contact:

Karen Sinisi, Director of Sales and Marketing
866-333-8324  EXT: 117