IDT Corporation Taps Factory 360 as Lead Agency for Event Marketing

Factory 360 Hires Belkis Gunduz to Lead the IDT Account

New York, NY, February 1, 2011 – Event / Experiential marketing agency Factory 360 has been tapped by IDT Corporation to be their lead agency for event marketing. The IDT initiative is a nationwide program aimed at promoting the IDT / Tigo branded phone top-up cards in top tier markets in California, Texas, Florida, Georgia, DC, Maryland, Virginia as well as the NY/NJ/CT area. IDT is the world’s largest provider of pre-paid and top up phone cards and a Fortune 1000 listed company.

“We are proud to add IDT to our current client roster and we are excited to work in the telecom arena during this time of dynamic change in the industry,” said Factory 360 Principal, Michael Fernandez.

In addition to the account win, Factory 360 has hired Belkis Gunduz to lead the IDT account team in New York as well as field supervision.  Belkis comes from GlobalHue where she spent the last 2 years working on Verizon Wireless’ National Retail Merchandising & Collateral account.  Prior to GlobalHue, she spent 4 years at Wing Latino as Sr. Account Executive working on such accounts as Diageo Spirits portfolio, U.S. Bank, Eli Lilly, and Procter & Gamble’s Downy & CoverGirl assisting in the development and implementation of Print, Broadcast, Direct Mail and POS materials.  Belkis was formerly an Account Executive for 2 years at Uniworld Group, Inc., working with a full range of clients across a variety of industries from AstraZeneca to Citibank.  She obtained a BBA degree in Advertising and Marketing Communications from Baruch College here in NY in 2001.

About Factory 360
Factory 360 is an experiential marketing agency based in New York City specializing in promotions, event production, college programs, sampling, Pop Up stores as well as retail co-marketing programs. Clients include JP Morgan Chase, MTV, Lucas Bols Spirits USA and Allstate Insurance.

Factory 360 was recently named to the Inc 5000 list of fastest growing privately held companies in America in 2010.  A Texas native and graduate of St. Mary’s University, Michael Fernandez founded Factory 360 in 2003 after 10 years of directing marketing initiative at Miller Brewing Company and Pepsi Cola.  Michael Fernandez has also been selected for membership in INC magazine’s “Owners Council” based in NYC. In 2007, LatinFactory’s Gabriela Neves joined Factory 360.  Gabriela, a native of Sao Paulo, Brazil and a graduate of the University of Michigan has over 12 years of event marketing experience.

For more information, visit www.factory-360.com or call 212 -242-2417.

Contact information:

Gabriela Neves
Partner
Factory 360
212-242-2417
gneves@factory-360.com

Agata Porter
Account Executive
Multicultural Marketing Resources, Inc.
212-242-3351
agata@multicultural.com