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HPRA-Los Angeles Honors Lexus as Corporation of the Year at 30-Year Anniversary Awards Gala in Los Angeles

Date: Oct 13, 2014

HPRA-Los Angeles Honors Lexus as Corporation of the Year at

30-Year Anniversary Awards Gala in Los Angeles

New York, October 10, 2014 —Lexus was named Corporation of the Year at the Annual PRemio Awards & Scholarship Gala hosted yesterday evening in Los Angeles by the HPRA-LA Chapter (

HPRA-LA, celebrating its 30th anniversary, selected Lexus based on its ongoing contributions and engagement with the Latino community.  In making its decision,

the committee took into account several criteria including: civic/educational programs that support the U.S. Hispanic community; product innovation/consideration for the U.S. Hispanic community; and excellent execution in its PR and Marketing campaigns geared toward Latinos.


Noted HPRA-LA Chapter President Maricela Cueva, “Lexus and their agency Walton Isaacson have consistently demonstrated excellence in developing culturally-relevant strategies.  This led the local HPRA board to award Lexus with the Corporation of the Year PRemio Award.”

Brian Smith, Vice President of Lexus Marketing, said, “Lexus is extremely honored to be named the Corporation of the Year by the L.A. Chapter of the HPRA. Such an award helps validate Lexus’ commitment to evolving the brand’s presence in the Latino community using effective programs and communication strategies that are culturally relevant.” 

About HPRA

The Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S.  HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking.   Together with HPRA Los Angeles, the founding chapter established in 1984, HPRA hosts one of the most anticipated annual events and industry awards: the PRemio Awards and Scholarship Gala along with the Campaign of the Year Awards.  Over a quarter million dollars in scholarships has been awarded to college and university students of Latino descent pursuing careers in communications.  The National organization meets the needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S.  HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space.  For more information please visit

About Lexus

Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its lineup to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high-quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F models, including the LFA supercar, for top-of-the-line performance. In the United States, Lexus vehicles are sold through 234 dealers who are committed to exemplary customer service.

About Walton Isaacson

Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and partner Earvin “Magic” Johnson, Walton Isaacson (WI) provides strategic and creative solutions to some of the world’s largest and most aggressive brand marketers. This innovative agency model marries award winning, full-service advertising, digital and social capabilities across multiple disciplines, providing value and efficiency to partners. WI’s marketing specializations include Sports,Lifestyle, Entertainment, Experiential and Branded Content, as well as cultural expertise across General Market, Black, Hispanic and LGBT consumer segments.  This highly integrated approach underlies WI’s creed as “The Planet’s Most Interesting Agency.” Headquartered in Chicago and Los Angeles, with additional offices in New York, Miami and Tokyo, clients include Lexus, Samsung, McDonald’s, Unilever, Beam Suntory, The Academy of Motion Picture Arts and Sciences, MillerCoors, Hillshire Brands,, Wells Fargo, The Los Angeles Dodgers and Avión Tequila. For more information please visit


Pat Sloan



Maricela Cueva

+1-626-403-3200 ext. 215