Hoy Launches New and Improved Website

CHICAGO, March 8th, 2011 – Hoy, the only Spanish-language daily and leading Hispanic newspaper in Chicago with sister publications in Los Angeles, today announced the launch of the enhanced version of its site, www.vivelohoy.com, designed to reach intelligent, discerning and culturally conscious Latinos across the United States.

The new and improved Vivelohoy.com features timely, culturally relevant and engaging content in an agile, versatile and cutting-edge environment.

“We refocused our editorial department as a web news and information group to serve an incredibly attractive audience,” said John Trainor, General Manager of Hoy Chicago.  “We have also dramatically improved our print products in the process.  According to Scarborough, our weekly readership in Chicago grew by 40 percent in 2010.  Far from being an online extension of Hoy, the website has truly become a catalyst for innovation and audience growth.”

The new vivelohoy.com features a clean design, state of the art social media sharing options and a robust commenting system that readers are actively using. The site also features rss feeds for syndication of any topic or category of the site.

“We are engaging our audience by delivering the highest quality news and information whenever and wherever they want it” said Fernando Diaz, managing editor of Hoy and vivelohoy.com. “Web publishing is about knowing when to lead and when to follow. We’re becoming experts at both and the results so far are extraordinary. Since our Beta redeployment 60 days ago, our unique visitors have grown five times, setting new records for our company.”

Hoy will continue to invest in digital capacity to win with US Hispanics online, which in 2010 reached 30 million people.

For a video featuring additional information go to vivelohoy.com/new.

About Hoy:
Hoy is a media company that publishes two of the leading Spanish-language newspapers in Chicago and Los Angeles. Hoy and Fin de Semana have a national gross weekly distribution of over 1.5 million copies. Hoy offers a wide array of media solutions including the only Spanish-language daily newspaper in Chicago and the largest Spanish-language circulation weekend publications in L.A. and Chicago as well as a diversified portfolio that includes online, mobile, out-of-home and digital signage. Hoy’s mission is to engage Hispanics with relevant content to help build successful lives serve as an advocate and provide a link to Latino culture. For more information about Hoy visit www.vivelohoy.com.

About TRIBUNE:
Tribune is one of the country’s leading multimedia companies, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, The Morning Call and Daily Press. The company’s broadcasting group operates 23 television stations, WGN America on national cable and Chicago’s WGN-AM. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience.

For more information, contact:

Gary Weitman
SVP/Corporate Relations
Tribune Company
gweitman@tribune.com
312-222-3394

John Trainor
General Manager
Hoy Chicago
jtrainor@tribune.com
312-527-8429