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Hispanic Marketing Firm, PM Publicidad Updates Agency’s Brand Identity, Website and Team

Date: Oct 10, 2012

PM Publicidad Updates Agency’s Brand Identity, Website and Team

Atlanta-based full-service Hispanic agency, PM Publicidad announces an agency brand “facelift” as well as a new website. The agency has also expanded its team with a new hire to lead account planning and strategy development.

PM Publicidad, whose clients include NAPA AUTO PARTS, Cox Communications and Starz, will soon celebrate ten years of success and the agency decided it was time to update its image.  “As an agency we believe in deep levels of communication and dialogue with our clients and their customers.  The new logo with the callout visually reflects our philosophy while keeping the key visual elements of our original logo” said Ricky Echegaray, partner and COO.

The new logo and visual identity has been launched publicly via PM Publicidad’s new website found at  “The new site reflects our new brand image and the elegance and simplicity that we seek to achieve in the marketing and advertising solutions we develop for our clients” said Patricio Montalbetti, partner and co-founder of the agency.  The new site features the agency’s latest creative and is efficient to navigate as well as providing a conduit to the agency’s social media presences.

PM Publicidad has added a high-level hire Myrna DeJesús to lead account planning and strategy development for clients. Myrna DeJesús who joined the agency in September, has for fifteen years been asking “who”, “what”, “when”, “where” and “why”. Myrna has inspired creative teams to think outside of the box and create work that is not only relevant to the consumer but true to the brand.  Brands including Proctor & Gamble, Kraft, General Foods, AT&T, and Chrysler have benefited from her Hispanic market insights and expertise in market research, account planning and strategy development.

About PM Publicidad

PM Publicidad delivers comprehensive advertising and marketing services helping marketers build brand awareness and brand preference among U.S. Hispanic consumers.  Since 2003, PM Publicidad has been delivering Hispanic marketing solutions for clients including NAPA AUTO PARTS, Cox Communications, Starz Entertainment, Encore en Español, Nursery Water, Wachovia, ING, Georgia Lottery, Beazer Homes USA, Bellsouth Yellow Pages, and American Cancer Society. For more information, visit

Lisa Skriloff; Yartish Bullock-Okeke
Multicultural Marketing Resources, Inc.

Eduardo Perez
PM Publicidad