According to eMarketer, online retail sales will reach 16.7% of total retail sales by the end of 2022. As the retail industry continues to embrace the digital ecosystem, it’s important that marketers have access to key consumer and shopping insights to develop the most effective strategies. In this new Claritas report, we provide a glimpse into the online shopping behaviors and preferences of some of the fastest growing U.S. consumer segments.
Know more about U.S. Retail-eComm Shopping behaviors, including:
- Preferences of Hispanic and non-Hispanic Consumers
- Devices Used for Shopping While Watching TV by Claritas PRIZM® Premier Segments
- Top PRIZM® Premier Segments That Overspend On Retail in Washington D.C.
- In-Store Shopping Preferences for Hispanic and Non-Hispanic U.S. Consumers and more
It’s estimated that over 90% of visitors to a brand or retailers website remains anonymous prior to making a purchase. As more consumers move to purchase online, marketers have a tremendous opportunity to identify who they are, what they’re interested in and where to engage them with digital and non-digital campaigns. Click here
to learn how Claritas can help you Know More about your anonymous website visitors.
For more Retail and eCommerce Consumer Shopping Data to help you drive more effective marketing, call 800.234.5973 or visit www.claritas.com