GALLEGOS United and CANVAS United Give Voice to Hispanic Americans via Xfinity ‘Fabric of America’ Digital Campaign
AN OVERVIEW OF FABRIC OF THE NATION.
2020 has been a year like no other. A continued battle against a deadly pandemic. An unpredictable economy. A choice to stand and act against racial injustice and inequalities.
But this is also the year of the voice. The year when “we the people” are heard. The year we celebrate who we are, where we come from, and where we want to go.
In these hard times, we turned to the resilient and optimistic spirit of Hispanic Americans for inspiration, creating The Fabric of the Nation. A tribute to the diverse voices who are helping move this country forward. Taking the most eternal symbol of the United States, the American flag, we developed a living breathing virtual experience where all Americans are invited to record and share their voice, their gratitude, and their wish for the future. Every voice becomes a digital thread which symbolically becomes the beautiful diversity that is the tapestry of our nation.
We invite you to explore the immersive web experience, submit your voice, and take your place as a part of the Fabric of America: fabricofthenation.com
On a mission to give voice to Hispanic Americans that make up our great nation, the campaign is the brainchild of creative agency GALLEGOS United, along with its sister agency CANVAS United, agencies within the UNITED COLLECTIVE creative communications group.