“From Mississippi to Madison Ave”: Jo Muse: Multicultural Ad Agency Pioneer and Author
Jo Muse was born on a red dirt road in Holly Springs, MS to a son and daughter of cotton farmers. Penniless and with the promise of fair wages by Henry Ford their family moved to Detroit MI when he was two. The family went from welfare to work in the auto business. What Jo learned from his parents was applying oneself through poverty, hard work, failure and misfortune. Upon moving to California he fulfilled his dream of creating his own advertising agency named Muse Cordero Chen, Inc., the first multicultural ad agency. Muse would go on to be one of the best known and awarded minority ad men in history.
Today Jo serves as Chairman Emeritus at Muse and has written his first novel about race, riots, religion and relationships – Mixed Blessings. Is Race Real? He has long entertained audiences with his take of race relations and being committed to the importance of new possibilities in pursuit of excellence. His novel is receiving 4-star reviews on Amazon and is available where books are sold.
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Author, Mixed Blessings. Is Race Real?