is the home of Multicultural Marketing Resources (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.

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Free Webinar: Best Practices from the Canadian Multicultural Market: What U.S. Brand Marketers Can Learn, Feb 13, 2PM EST

Date: Jan 09, 2019

Free Webinar: Best Practices from the Canadian Multicultural Market: What U.S. Brand Marketers Can Learn, Feb 13, 2PM EST

The face of America is changing and multicultural consumers are quickly becoming the majority of future growth in the U.S. While multicultural marketing in the U.S. is significantly focused on the Hispanic and African-American consumers, the Chinese and South Asian populations are also booming today and US marketers need to understand the opportunities and challenges. As such, we can look to Canada for inspiration. Why Canada? Canada will be welcoming over 1 million new immigrants in the next 3 years alone. By the year 2036, Canada’s multicultural consumers will represent 34% of the population and according to Statistics Canada, other urban centers across the country can reach over 80% with South Asians and Chinese quickly becoming the “visible majority”. Where else in the world can you catch a Punjabi ice hockey game while sipping a Matcha green tea latte and relishing a plate of butter chicken poutine? Only in CANADA!

Join us for an informative webinar with Canadian Multicultural Marketing veterans who will share key insights and opportunities relevant for the U.S. market, along with examples and learnings gained by marketing to the Chinese and South Asian consumers in Canada. 
Feb 13

Join Bobby Sahni, Partner and co-founder of Toronto-based Ethnicity Matters, and Lisa Spira, Director of Research and Product Development at Ethnic Technologies as they share perspectives, perceptions and experiences from their work with various brands and categories in Canada including banking, telecommunications, automotive and CPG . During the webinar expect to see examples of what Canadian companies are doing to engage this audience, and the importance of establishing a benchmark before making an investment, with success stories from Ethnicity Matters and E-Tech from Ethnic Technologies.

To rsvp or for more information, email Lisa Skriloff, MMR,

Ethnic Technologies (E-TECH) is the Global Leader in Multicultural Marketing, Research, Data Enhancement, Segmentation and Modeling Analytics. The EthniCenter ® from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-TECH’s Multicultural Ethnic, Language Preference and Degree of Assimilation Indices outperform the competition in accuracy and response rates time after time. Whether using the data for marketing via social media, search engine marketing (SEM), digital, mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved.

Ethnicity Matters is Canada’s leading authority in marketing and communications to a multicultural world. Our mission is to help shape and develop culturally-driven strategies and ideas for visionary brands that want to win a disproportionate share of the consumer market. We are not a traditional multicultural marketing agency, we are in fact a business solutions company. We create business ideas that drive sales, impact cultures and engage multicultural consumers. We are thought leaders asked to deliver seminars on multicultural trends, demographics and challenges to organizations across US and Canada. We have also worked with clients in a wide range of categories including Entertainment One, Acura, Pepsi, Campbells’, CIBC, HP, Disney, Kruger Products, Hotstar, Dyson and many more.