In celebration of Black History Month, and continuing our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, Claritas has released our latest U.S. Black Consumer Market Report. In this report, we provide unique data, analytics and actionable insights that will help you effectively engage the fast-growing Black population, now and into the near future.
Numbering over 40.8 million in 2020, Black Americans now represent 12.4% of the total U.S. population. Any company marketing to U.S. consumers would be ill-advised to ignore them, especially the spending categories where black consumers literally move markets. If you’re looking to more precisely define and target the Black consumer market to achieve better sales results, then this report is for you!