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FREE REPORT: The U.S. Black Consumer Market Report

Date: Mar 10, 2021
Meet better prospects.
Market more precisely.
Improve your ROI.

Know more about the demographics of Black Americans
and the spending categories where they move markets

In celebration of Black History Month, and continuing our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, Claritas has released our latest U.S. Black Consumer Market Report. In this report, we provide unique data, analytics and actionable insights that will help you effectively engage the fast-growing Black population, now and into the near future.

Numbering over 40.8 million in 2020, Black Americans now represent 12.4% of the total U.S. population. Any company marketing to U.S. consumers would be ill-advised to ignore them, especially the spending categories where black consumers literally move markets. If you’re looking to more precisely define and target the Black consumer market to achieve better sales results, then this report is for you!


Fireside Chat: The Black Consumer Market with Albert Thompson of Walton Isaacson
Albert Thompson, Managing Director of Digital at Walton Isaacson joins us in a discussion on the Black Consumer Market. The 15-minute conversation covers the unique set of challenges the oversaturation of online identity data brings to marketers looking to reach the Black consumer market, nuances within this population segment, what KPIs companies should focus on, and what changes Albert would like to see when it comes to proper representation for tomorrow’s future leaders.


Ready to know more about the Black consumer market? Visit or call us at 800.234.5973
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