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FREE Asian American Insights to Honor Asian & Pacific American Heritage Month

Date: May 24, 2024
Claritas
Meet better prospects.
Market more precisely.
Improve your ROI.

In celebration of Asian American & PI Heritage Month, Claritas is offering free resources to help you develop effective marketing strategies for this unique market. As the influence of the Asian market grows, it’s essential for marketers to recognize the diverse cultures and identities within this group.

Leverage Claritas data insights to foster authentic engagement and appreciate the rich tapestry of Asian American cultures. Access our free resources through the links below!

 
 
The Asian American Market Report

To equip you with the insights necessary to authentically engage Asian American consumers, we have compiled an invaluable resource—the Asian American Market Report. Within this report, you will find a wealth of quantitative and qualitative data, along with actionable statistics, to shape and refine your marketing strategy.

Some Insights from the Report:

  • Asian Americans constitute 6.2% of the total U.S. population and have accounted for 18% of the country’s population growth since 2000.
  • 50% of Asian households report annual incomes exceeding $100,000. The median Asian household income is $103,903, approximately 41% higher than the median for all U.S. households.
  • Asian households are projected to spend over $1MM more than the average U.S. household throughout their lifetimes.
Also, we would like to share our Multicultural Resources Portal with you! With this, you will gain insights into over 147 million multicultural consumers by acculturation, country of origin, preferred language, lifestyle preference, technology behaviors, media preferences, shopping behaviors and much more. Our portal includes:

  • Reports & Insight Sheets
  • Infographics
  • Blogs & Articles
  • Podcasts/Fireside Chats/Webinars
  • Case Studies and more!
To learn how Claritas can help you identify your best multicultural audiences, contact us at 800.234.5973 or visit www.claritas.com.
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Our mailing address is:
Claritas, LLC
8044 Montgomery Road, Suite 455
Cincinnati, OH 45236
1-800-866-6511

marketing@claritas.com

 

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