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Ethnic Technologies To Be Honored with 2015 Silver Apple Award by Direct Marketing Club of New York

Date: Oct 29, 2015
Ethnic Technologies To Be Honored with 2015 Silver Apple Award by Direct Marketing Club of New York
New York, NY – October 28, 2015 – Ethnic Technologies, the Global Leader in Multicultural Marketing, Research, database enhancements and modeling will be honored by Direct Marketing Club of New York with a 2015 Silver Apple Award at the 31st annual gala, which will take place at New York’s Edison Ballroom in New York City on Thursday, November 12, 2015.
The Silver Apples honor individuals and organizations for outstanding contributions to the growth and practice of direct, digital and data-driven marketing, during a career spanning at least 25 years. The 2015 Silver Apple recipients were chosen by the Club’s past presidents. The recipients must have at least 25 years’ experience in the business, a commitment to volunteerism and leadership, and a record of vital contributions to the growth of the industry.
The Golden Apple honoree, recognized for 50 years or more of contribution, is Lester Wunderman, founder & chairman emeritus, Wunderman (New York, NY, and around the world), who is credited with the first usage of the term “direct marketing” in the mid-1960s and continues to be an industry pioneer.  His principles, ideas and solutions helped forge the modern advertising field, and his book Being Direct is considered one of the most important on the subject of direct marketing.  Wunderman was named a DMCNY Silver Apple honoree in 1985, the first year Silver Apples were bestowed.
“We celebrate not only these leaders and their contributions – each of whom is extraordinary in their professional achievement and giving back to our field – but also the spirit in which they share their knowledge, and the outstanding and continuing outcomes as a result,” said DMCNY Club President Pam Haas of Experian. “Silver Apple honorees serve as ambassadors for integrated marketing, and this year we couldn’t have a better demonstration of the collective brilliance that resides throughout our business.”
“It is a great honor to receive this award from the Direct Marketing Club of New York,” said Karen Sinisi, Director of Sales, Ethnic Technologies. “The Silver Apple recognizes 25 years of our hard work in direct, digital and data-driven marketing. We look forward to many more years of growth and continued contributions to our industry, and support of the DMCNY.”
Among this year’s Silver Apple 2015 honorees are Robert M. Cohn, Senior Consumer Marketing Director, Bonnier Corporation; Ginger Conlon, Editor-in-chief, Direct Marketing News; Chet Dalzell, Public Relations Consultant and Senior Director, Communications and Industry Relations, Digital Advertising Alliance; Peg Kuman, Vice Chairman, Relevate d/b/a DataMentors, and Vice Chairman, FarmMarketID; Tim Prunk, Executive Vice President, Global Marketing, Epsilon and Charlie Swift, Vice President, Strategy & Marketing Operations, Hearst Magazines, a unit of Hearst Corporation. Since 1985, a total of 226 individuals and 19 companies have received DMCNY Silver Apples honors – with this year’s six individuals and one corporation set to join this elite group. Read more about Corporate Honoree Ethnic Technologies and all others at
About Ethnic Technologies 
Ethnic Technologies is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-Tech’s multicultural and language preference selects repeatedly outperform the competition in accuracy and response rates. Whether in digital applications, mailing, telemarketing or email campaigns, the E-Tech data achieves excellent results.
About Direct Marketing Club of New York
The Direct Marketing Club of New York ( has served the direct marketing field since its founding in 1926 – and today encompasses all facets of integrated data-driven marketing across all media categories. Serving the Greater New York region through its luncheons, networking and website, DMCNY is a leading source of current education and information in the field of measurable marketing.  DMCNY also provides substantial financial support in the form of scholarships to New York City colleges and universities where direct and interactive marketing are taught.


Karen Sinisi, Director of Sales
Ethnic Technologies
Phone (866) 333-8324 ext. 117