Ethnic Technologies Thought Leaders to Speak at International Conference

Ethnic Technologies Director of Research & Product Development, Lisa Spira and Account Executive, Tracy Fey have been invited to speak at the XXVI International Congress of Onomastic Sciences (ICOS) in Debrecen, Hungary in late August 2017.

The organizers of the upcoming XXVI International Congress of Onomastic Sciences (ICOS) invited Ms. Spira to participate in a symposium titled “Applied Onomastics in Practice,” which is a new initiative for this traditionally academic conference. As part of the symposium, Ms. Spira will discuss how name data can provide value in marketing and other areas beyond academia.

Ethnic Technologies Account Executive Tracy Fey will also be speaking at ICOS, addressing multicultural name research from another perspective.  Ms. Fey is enrolled in a Master’s program in Applied Linguistics at Montclair State University where her research focuses particularly on Hispanic consumers, who account for more than 15% of the US population. Ms. Fey has conducted extensive research into the naming patterns among Hispanics in New York City, particularly as compared to other Hispanic population centers such as Los Angeles and Chicago.

“Ms. Spira and Ms. Fey are two of Ethnic Technologies foremost research pioneers and thought leaders”, Zack Wilhoit, Ethnic Technologies’ CEO noted. “We are very proud of their accomplishments and are excited that a premier international organization like ICOS looks to Ethnic Technologies’ associates for their keen insight into name data, multicultural population research and overall leadership in our space.”

Ethnic Technologies (E-TECH) is the Global Leader in Multicultural Marketing, Research, Data Enhancement, Segmentation and Modeling Analytics. The EthniCenter ® from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research.  E-TECH’s Multicultural Ethnic, Language Preference and Degree of Assimilation Indices outperform the competition in accuracy and response rates time after time.  Whether using the data  for marketing via social media, search engine marketing (SEM), digital, mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved.