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Ethnic Technologies coauthors American Academy of Management (AOM) Paper

Date: Apr 21, 2021

April 21, 2021 – South Hackensack, NJ

Ethnic Technologies coauthors American Academy of Management (AOM) Paper

“Personal Names and Human Resource Outcomes” is a quantitative paper which has been accepted for presentation at the 81st Annual Meeting of the Academy of Management, July 29 – August 4, 2021. The paper was submitted by Dr. Xiaoyu Huang of California State University, San Bernardino. Dr. Huang’s coauthors are Dr. Lihua Zhang of Renmin University of China and Mr. Zachary Wilhoit, CEO at Ethnic Technologies.

Using a sample of approximately 80% of California public sector employees (6,384,292 person-year observations) in 329 occupations in 582 organizations, the paper proposed and found empirical support for three distinct name related effects: (1) gender and racial signaling effect, (2) name similarity effect and (3) name-meaning effect. 

To quote Dr. Huang from her paper, “The research team outsourced the gender and ethnicity analysis to a leading consumer name analysis company (Ethnic Technologies LLC) in the United States. Ethnic Technologies analyzed the gender and ethnic compositions of California public sector employees using a proprietary algorithm (E-Tech) they have used commercially and continuously updated over the 23 years. It is one of the most advanced and accurate multisource multicultural prediction algorithms in the market.”

The paper centers around McClelland’s human motivation theory, arguing that individuals’ personal names ignite implicit motivation. By analyzing the names of individuals in the California State University workforce, Ethnic Technologies’ team of linguists and data scientists applied E-Tech proprietary and granular multicultural data to reveal insight into how the meanings and origins of personal names relate to pay and obtaining managerial roles in professional workspaces. 

Dr. Huang has an extensive educational background in Industrial Relations and Human Resources. Currently, she is an Associate Professor at California State University, San Bernardino. Dr. Huang has authored papers published in the International Journal of Human Resource Management and other publications.

Dr. Zhang is a Professor of Human Resource Management at Renmin University, one of the top five (5) universities in China. Her research is focused on transformational leadership, organizational change and cross-cultural management. Her research has been published in the journals Organization Science and Organizational Dynamics.

Ethnic Technologies is honored to have had the opportunity to work with Dr. Huang and Dr. Zhang.

For more information, contact:
Karen Sinisi
Director of Sales and Marketing
Ethnic Technologies


Amalia Tsiongas
Director of Research & Product Development
Ethnic Technologies
(866)333-8324 Ext 103