Ethnic Technologies Celebrates Women’s History Month 2019

By Rachel Tague, Director of Marketing, Ethnic Technologies

Women’s History Month’s roots go back to March 8, 1857, when women from New York City factories staged a protest over poor working conditions. In 1981 Congress established National Women’s History Week to be commemorated the second week of March. In 1987, Congress expanded the week to a full month.

When you look at your marketing data, do you think that more than 50% of your buyers are men?

Ethnic Technologies, the leading provider of multicultural marketing information to the Fortune 500, can analyze a company’s customer data using G-Tech, our gender identification technology. G-Tech was developed to more accurately sort and reach each gender independently. Ethnic Technologies combines preponderance the­ory with more specific multicultural name research to make G-Tech much more accurate than any other gender identification product.

G-Tech is available as an independent product or in conjunction with E-Tech which appends the following information to our clients’ customer data: Ethnicity, Religion, Language Preference, Ethnic Group, Hispanic Country of Origin. E-Tech also incorporates Enhanced Neighborhood Analytics (ENA) technology, our granu­lar geographic data system. Once E-Tech has analyzed all the available name intelligence and geographic information, it uses our proprietary, culturally sensitive, expert system logic to predict the ethnicity and other demographics for each individual record. E-Tech can identify more than 180 specific ethnicities within 16 general ethnic groups. No personally identifiable information is used.

There is nothing the team at Ethnic Technologies loves better than to show our many clients and prospects the marketing power of our products and how we can help. Please contact us for a free analysis of your customer data or sample of our data products to reach the newest, fastest growing and highest dollar value groups of people to market to in the United States, Canada, Brazil, etc.

Ethnic Technologies (E-TECH) is the Global Leader in Multicultural Marketing, Research, Data Enhancement, Segmentation and Modeling Analytics. The EthniCenter® from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-TECH’s Multicultural Ethnic, Language Preference and Degree of Assimilation Indices outperform the competition in accuracy and response rates time after time. Whether using the data for marketing via social media, search engine marketing (SEM), digital, mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved.