Ethnic Technologies Celebrates
“November is National Native American Heritage Month”
Ethnic Technologies, the leading multicultural marketing software and data company, celebrates “November is National Native American Heritage Month.”
While the first American Indian Day was celebrated in May 1916 in New York, in 1990, November was designated “National American Indian Heritage Month” by then-President George H.W. Bush and similar proclamations have been issued every year since 1994.
Now called “American Indian and Alaska Native Heritage Month” or “National Native American Heritage Month,” this year’s Proclamation by President Joseph R. Biden, Jr. contains the following passage:
Despite centuries of violence and oppression, Native peoples remain resilient and proud. Today, Native Americans are essential to the fabric of the United States. They serve in the United States Armed Forces at higher rates than any other ethnic group. They continue to steward so many of our great lands. Their contributions to science, humanities, arts, public service, and more have brought prosperity for all of us. Their diverse cultures and communities continue to thrive and lead us forward.
Since the beginning of my Administration, I have been determined to help champion a new and better chapter in the story of our Nation-to-Nation relationships. I started by appointing Native Americans to lead in my Administration — including the first Native American Secretary of the Interior Deb Haaland, dozens of Senate-confirmed Native American officials, and over 80 Native American appointees serving across my Administration and in the Federal courts. I restored the annual White House Tribal Nations Summit to advance communication between key members of my Administration and the leaders of hundreds of Tribal Nations. My Administration formally recognized Indigenous Knowledge as one of the many important bodies of knowledge that contributes to the scientific, technical, social, and economic advancements of the United States and our collective understanding of the natural world.
Together with leadership from Tribal Nations, we are making historic investments in Indian Country. Our American Rescue Plan invested $32 billion in Tribal Nations — the largest one-time direct investment in Indian Country in American history. Our Bipartisan Infrastructure Law invested more than $13 billion to rebuild infrastructure, the single largest investment in Indian Country infrastructure in history. Our Inflation Reduction Act also made the largest investment ever to combat the existential threat of climate change, including $700 million dedicated to climate change response in Native communities. Last year, I signed a Presidential Memorandum that improves consultation between the Federal Government and Tribal Nations.
We are also committed to partnering with Tribal Nations to protect and steward their sacred and ancestral lands and waters. Through Tribal co-stewardship agreements, we work directly with Tribal Nations to make decisions about how to manage those lands that are most precious to them — recognizing and utilizing the invaluable knowledge they have from countless generations. I established new national monuments protecting lands sacred to Tribal Nations at Baaj Nwaavjo I’tah Kukveni in Arizona, the Camp Hale-Continental Divide in Colorado, and Avi Kwa Ame in Nevada. I also restored protections for the Northeast Canyons and Seamounts Marine National Monument in New England and Bears Ears and Grand Staircase-Escalante in Utah.
This month, we celebrate Native American history and culture. We are reminded that with hard work and a commitment to our founding ideals, we can address the wrongs of our past and become a more perfect Union — one that ensures liberty, justice, dignity, and equality for all.
According to the U.S. Census Bureau here are some statistics for American Indians and Alaska Natives, one of the six major race categories defined by the U.S. Office of Management and Budget.
7.1 million The nation’s American Indian and Alaska Native population alone or in combination with other race groups in 2020.
10.1 million The projected American Indian and Alaska Native population alone or in combination with other race groups on July 1, 2060. They would constitute 2.5% of the total population.
324 The number of distinct, federally recognized American Indian reservations in 2020, including federal reservations and off-reservation trust land.
574 The number of federally recognized Indian tribes in 2020.
142,972 The number of single-race American Indian and Alaska Native veterans of the U.S. armed forces in 2019.
Ethnic Technologies® is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous research. E-Tech’s multicultural and language preference selects repeatedly outperform the competition in accuracy and response rates. Whether in digital applications, mailing, telemarketing or email campaigns, the E-Tech® data achieves excellent results.
Director of Sales and Marketing