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Ethnic Technologies Celebrates National Hispanic Heritage Month

Date: Sep 10, 2014
Ethnic Technologies Celebrates National Hispanic Heritage Month


National Hispanic Heritage Month celebrates and recognizes the contributions Hispanic Americans have made to American society and culture and to honor five of our Central American neighbors who celebrate their independence in September.

Between 1969 and 1988 Presidents Nixon, Ford, Carter and Reagan issued a series of annual proclamations that designated a week in September including September 15 and 16 as National Hispanic Heritage Week.  These proclamations celebrated the contributions to America of men and women of Hispanic origin as well as recalling the work of the early Spanish explorers and settlers.We all know that the United States is experiencing an unparalleled demographic shift, a shift of major proportions that impacts everything- from media consumption and how we consume it, from food and beverage choices to beauty and health, from fashion and living trends to our ways of communicating with each other – both here and globally. The old labels are evaporating as our culture shifts and extends beyond, Cubans or Cuban-Americans, Puerto Rican or Puerto Rican-Americans, Mexican or Mexican-Americans. We are blending, changing and evolving as new Americans.

The marketing community has taken awhile to visualize this huge opportunity. The use of highly actionable data, intelligent research and marketing analytics at granular levels facilitates communicating effectively with Hispanic consumers. Ethnicity, language preference, religion, assimilation and gender insight can serve as the basis for developing and executing successful multicultural initiatives. National Hispanic Month 2014 is time to recognize Hispanics who have honorably defended our country in war, built prosperity during times of peace,run successful businesses, taught our next generation of leaders, and pioneer scientific and technological breakthroughs. This month, America acknowledges these vital contributions and celebrates our Hispanic heritage.

About Ethnic Technologies, LLC

Ethnic Technologies, LLC is the platinum standard in multicultural marketing.

The result of over 42 years of continuous ethnic, religious and language preference research, E-Tech software allows marketers to segment their database by ethnicity, religion, language preference and Hispanic country of origin. The application of Enhanced Neighborhood Analytics (ENA) technology in E-Tech Version 8.2 establishes an unprecedented level of granularity and completeness in the multicultural marketing industry. Clients also benefit from and acquire ethnic mailing, telemarketing and email lists for both the United States and Canada. The Analytics Group at E-TECH offers ethnic data appending services and mapping providing businesses with an overview of new and existing and growth markets.

For more information contact Karen Sinisi, Director Of Sales at 866-333-8324 ext. 117 or Visit