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Ethnic Technologies announces the release of E-Tech 2023

Date: Jan 25, 2023

Ethnic Technologies announces the release of E-Tech 2023

New Year, New Release!

January 18, 2023 – South Hackensack, NJ

Ethnic Technologies is pleased to announce commercial release of its NEW E-TECH 2023 software!

Enhancements available in E-Tech 2023

E-Tech 2023 accurately reflects rapidly changing demographics and delivers additional market intelligence in many different ethnicities, through twelve months of additional, updated research and new, state of the art software methodologies.

Examples of just some of the initiatives achieved this year include:
● 40% more Hispanics now recognized by a name unique to their Country of Origin (for example, research into uniquely Puerto Rican names)
● Increased granularity among Nigerian-Americans (African American): 30% increase in Igbo ethnicity of Nigeria
● Research into the unique names and history of Jamaica, and other Caribbean nations, led to a 16% increase in Caribbean audiences in the United States

● Fully compliant and inclusive of the very latest 2020 Decennial Census data

These are just some of the enhancements available in E-Tech 2023, which will enable you to better reach key Hispanic, East Asian (e.g., Chinese, Japanese and Korean), South Asian (e.g., Asian Indian, Pakistani and Sri Lankan) and African American consumer markets.

The E-Tech Challenge Guarantee

There is nothing the team at Ethnic Technologies loves better than to show our many clients and prospects the marketing power of our products and how we can help. Please contact us for a free analysis of your customer data or sample of our data products to reach the newest, fastest growing and highest dollar value groups of people to market to in the United States, Canada, Brazil, etc.

Learn more now!

For more information, contact:
Karen Sinisi
Director of Sales and Marketing
Ethnic Technologies


Amalia Tsiongas
Director of Research & Product Development
Ethnic Technologies
Phone: (866)333-8324 Ext 103