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Ethnic Technologies announces the release of E-Tech 2022

Date: Jan 13, 2022

Ethnic Technologies announces the release of E-Tech 2022

January 12, 2022 – South Hackensack, NJ

Ethnic Technologies is pleased to announce commercial release of its new E-TECH 2022 software!


New E-Tech 2022 Enhancements

E-Tech 2022 delivers additional market intelligence in many different ethnicities, through twelve months of additional, updated research and new, state of the art software methodologies.

Some of this year’s initiatives have led to:
•     Increased native speakers of Chinese descent, particularly those who speak Cantonese (over 60% increase)
•     Additional Spanish speakers based on research into new first name trends
•     Improved identification of Haitian Creole speakers using French names (over 10% increase in Haitian ethnicity)
•     Increased Tagalog speakers of Filipino descent

•     Increased speakers of Asian Indian languages

These are just some of the enhancements available in E-Tech 2022, which will enable you to better reach key consumers in Hispanic, East Asian, South Asian and African American markets.

The E-Tech Challenge Guarantee

There is nothing the team at Ethnic Technologies loves better than to show our many clients and prospects the marketing power of our products and how we can help. Please contact us for a free analysis of your customer data or sample of our data products to reach the newest, fastest growing and highest dollar value groups of people to market to in the United States, Canada, Brazil, etc.

For more information, contact:
Karen Sinisi
Director of Sales and Marketing
Ethnic Technologies
Phone: (201)953-5380


Amalia Tsiongas
Director of Research & Product Development
Ethnic Technologies
Phone: (866)333-8324 Ext 103