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Ethnic Technologies announces the release of E-Tech 2021

Date: Jan 13, 2021

January 13, 2021 – South Hackensack, NJ

Ethnic Technologies is pleased to announce commercial release of its E-Tech 2021 software!

Enhancements in E-Tech 2021

E-Tech 2021 delivers additional market intelligence in many different ethnicities for an enhanced overall product. Notably, E-Tech 2021 contains twelve months of additional intensive research; advanced AI processing initiatives; and new, state of the art software methodologies.

Research and Data Initiatives

There were many initiatives for this year’s product release centered around ethnicity and religion improvements and data validation. One area of focus was on Basque first names and surnames to further identify Hispanics whose ancestors hailed originally from the Basque region in Spain. The research resulted in finding an impressive 16X more Hispanics in this important group. Ethnic Technologies also focused research into shared East Asian names in general and Korean names more specifically. This research is significant since East Asians are the fastest growing ethnic group in the US. Additionally, there was a deeper focus into growing religious group coverage, including a 16% increase in the Mormon faith. In terms of data validation, we have been able help our clients evaluate limitations and improve accuracy of their self-reported ethnic data through this research and technological advancements.

These are just some of the enhancements available in E-Tech 2021, which will enable you to better reach key consumers in Hispanic, East Asian, South Asian and African American markets. 

E-Tech Canada 2021

E-Tech Canada is built especially for the Canadian market, is fully installable for all platforms and includes uniquely Canadian name research as well as Canadian Enhanced Neighborhood Analytics (ENA). E-Tech Canada’s identification of key Canadian groups such as Asian individuals, including East Indian, Taiwanese and Filipinos, and Caribbean individuals such as Haitians, Trinidadians and Jamaicans are some of the fastest and highest value consumers of the many groups available. Our Gender, Asian Assimilation and Access India products are also available for E-Tech Canada.

Contact us if you are looking for effective E-Tech insights for your Canadian data.

The E-Tech Challenge Guarantee

There is nothing the team at Ethnic Technologies loves better than to show our many clients and prospects the marketing power of our products and how we can help. Please contact us for a free analysis of your customer data or sample of our data products to reach the newest, fastest growing and highest dollar value groups of people to market to in the United States, Canada, Brazil, etc.

For more information, contact:

Karen Sinisi
Director of Sales and Marketing
Ethnic Technologies
Phone: (201)953-5380


Amalia Tsiongas
Director of Research & Product Development
Ethnic Technologies
Phone: (866)333-8324 Ext 103