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Ethnic Technologies announces the release of E-Tech 2017

Date: Jan 11, 2017

Ethnic Technologies announces the release of E-Tech 2017

January 11, 2017 – South Hackensack, NJ

Ethnic Technologies, the Global Leader in Digital Multicultural Marketing, Research, Database Enhancement and Analytics is pleased to announce the release of E-Tech 2017.

The company’s industry leading software product now incorporates new multicultural demographic products and features:

Asian Indian Enhancements

E-Tech 2017 provides more comprehensive coverage of the Asian Indian market. Given their surge in buying power and the increased interest in reaching specific Asian Indian consumers in the United States and Canada, we have focused extensive research into specific Asian Indian demographics, languages, first names, surnames and their global usage. E-Tech 2017’s Asian Indian identification, combined with other South Asian ethnicities such as Pakistani, as well as Caribbean ethnicities such as Surinamese and Guyanese, provides more accurate and broader coverage of the Asian Indian market.

In addition to the release of E-Tech 2017, Ethnic Technologies is proud to announce their new product E-Tech Digital Engagement.

E-Tech Digital Engagement indicates an individual’s likelihood to digitally engage with your product or service. Propensity to engage via specific mobile internet applications, quantitative social medial engagement metrics, assimilation/acculturation, affluence, Enhanced Neighborhood Analytics (ENA), age, education, population density, digital coverage, product delivery coverage are just some of the variables used along with our expert system rules.

The product enables marketers to combine a social media and product engagement profile with a propensity for engagement over the internet via important digital channels.

The E-Tech Challenge Guarantee:

There is nothing we love better than to show people the marketing power of our products and how we can help.  Please contact us for a free analysis of your customer data or sample of our data products to reach the newest, fastest growing and highest dollar value groups of people to market to in the United States, Canada, Brazil, etc.

About Ethnic Technologies

Ethnic Technologies (E-TECH) is the Global Leader in Multicultural Marketing, Research, Data Enhancement, Segmentation and Modeling Analytics. The EthniCenter ® from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research.  E-TECH’s Multicultural Ethnic, Language Preference and Degree of Assimilation Indices outperform the competition in accuracy and response rates time after time.  Whether using the data for marketing via social media, search engine marketing (SEM), digital, mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved.

Media Contact

Name: Karen Sinisi
Title: Director of Sales
Phone: 866-333-8324 ext 117
Email address:


Name: Lisa Spira
Title: Director of Research
Phone: 866-333-8324 ext 111