ES Advertising to Take Home 3 EMMAs (Excellence In Multi-Cultural Marketing Awards) at the 25th Annual NAMIC Conference on October 5th, 2011 in New York
ES Advertising to Take Home 3 Emmas (Excellence In Multi-Cultural Marketing Awards) at the 25th Annual NAMIC Conference on October 5th, 2011 in New York
NAMIC (National Association for Multi-Ethnicity in Communications) recognizes ES Advertising, Inc., for their accomplishment of creating culturally relevant marketing programs that achieve results with 3 EMMA Awards (Excellence in Multi-Cultural Marketing Awards) for Time Warner Cable.
Los Angeles, CA (October 3, 2011) – ES Advertising, a full-service advertising agency specializing in the Asian American market is the recipient of 3 EMMA Awards.According to NAMIC, the EMMA is awarded to cable industry’s marketing leaders commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaigns. A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results. Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.
ES Advertising took 1st place in “Print Marketing Tactics” category with print ad “Free Quality Time” creative targeting the Filipino American community, 3rd place in “Television Marketing Tactics” with “Family Unity/Connected” 60 sec spots created for the Mandarin preferred Chinese American community, and 3rd place in “Direct Mail Marketing Tactic” with “1 Month Free of Pinoy Entertainment” created for the Filipino American community.
“It is such an honor to win an award for each creative we submitted for this competition. We are deeply thankful to our client Time Warner Cable for giving us this opportunity and for their dedication to be culturally “brand” relevant with each of the different Asian segments”, said Sandra Lee, President and CEO of ES Advertising.
2011 EMMA winners will be acknowledged during the 25th Annual NAMIC Conference on October 5th at the Hilton New York in Manhattan.
About ES Advertising
Established in 1999, ES Advertising, Inc. is a full-service advertising and PR agency specializing in the Asian American market. Since 2005, ES Advertising has been ranked as one of the Top 10 Asian American advertising agencies by Advertising Age. Clients include California Bank & Trust, Comcast, Walt Disney Home Entertainment and Time Warner Cable. For more information, please visit www.esadvertising.net and www.twitter.com/esadvertising.
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