In these unprecedented and challenging times, Claritas’ data-driven intelligence is being used by marketers across a variety of industries to gain deeper insights into who their best customers and prospects are, and how to engage them at the most meaningful moments in their buying journey. With May being Asian American Heritage Month, we’ve gathered some insights that can help you know more about the powerful Asian American consumer segment. Insights that will help drive more effective digital marketing strategies.
Below are two Asian Insight Sheets that are available to download. One specifically looks at the online and technology behaviors of tech-savvy and digitally connected Asian consumers and the other looks at how Asian Americans use technology to bank and invest in their futures. Click on the insight sheet below to download.