Emerge Smarter Newsletter | Learn About How CultureBeat Approaches Multicultural Research

Date: Oct 06, 2021

Emerge Smarter Newsletter | October 2021

Greetings! As we welcome the fall season, adorned here in the Midwest by vibrantly colored leaves and visits to pumpkin patches, we’re excited about a few things and would like to share them with you…

We’re participating in our first in-person events in over a year, the Quirk’s Chicago Event and TMRE!
It’s Hispanic Heritage Month and LGBTQ+ History Month, and
Today, we are bringing you our Emerge Smarter Newsletter, which is focused on our multicultural division, CultureBeat.

Read on to learn about our next webinar and to read C+R’s ebook on how we approach multicultural research as well as some blogs and case studies on the topic.

eBook

C+R Research has long recognized that considering the unique needs of multicultural consumers leads to more successful marketing campaigns and brands. Our CultureBeat experts have created our latest eBook, The Importance of Including the Multicultural Voice in Your Insights + Marketing Strategy Programs, that covers the importance of incorporating a multicultural perspective in your brand’s insights and marketing programs, as well as the framework/roadmap for acquiring the knowledge about this growing cohort.

Download our eBook to learn how the US general population is becoming more multicultural and what it means for your brand.

Webinar

The recent release of the 2020 Census results has revealed that the U.S. is more diverse and multicultural than ever before. For our next Emerge Smarter webinar, we’ve gathered a select group of our CultureBeat thought leaders to discuss the implications of these findings and the importance of insights to drive more inclusive marketing efforts. Our panel will also discuss how they approach multicultural research, including the unique challenges, how to interpret the nuances of each group, and much more!

A Timely Discussion About Multicultural Research
Thursday, October 28 | 12:00 pm CDT