E-Tech Celebrates Asian Lunar New Year – ‘Year of the Pig’ Beginning February 5, 2019

Ethnic Technologies, the Global Leader in Multicultural Marketing, Data Enhancements and Analysis Celebrates Asian Lunar New Year – ‘Year of the Pig’ 

February 5, 2019 – January 24, 2020

South Hackensack, NJ – January 24, 2019 – February 5, 2019 will mark the beginning of The Year of the Pig, the Asian Lunar New Year, one of the largest and most festive celebrations for the Asian American Community, lasting to January 24, 2020.

Celebrated by Asian American groups including Chinese, Vietnamese and Korean Americans, the Lunar New Year is an event where family and friends come together to wish each other happiness and pay respect to ancestors. Traditionally, the festivities start 22 days prior to the New Year and continue for 15 days afterwards. The Lunar New Year is represented by a cycle of 12 years, each denoted by a different animal.

This year, the Year of the Pig, is the twelfth animal in the Chinese horoscope. According to Chinese astrology, people born in the Year of the Pig (1935, 1947, 1959, 1971, 1983, 1995, 2007, 2019) are considerate, responsible and generous.

The Lunar New Year is celebrated with loved ones, lots of food, drums and gongs. Family members and friends gather at each other’s homes for visits to share large meals and gifts, as a sign of fortune. Families also visit temples for prayer and luck. According to tradition, Chinese and Vietnamese give children “red-envelopes” with good luck money for the New Year and Koreans offer newly minted money as a symbol of auspicious and fortuitous beginnings. Business people in the Asian communities also celebrate the holiday with colleagues and employees. During this celebration decorations are also significant. Red and gold are the primary colors as they symbolize good fortune.

Here are some fun Year of the Pig Facts:

Year of the Pig: February 5, 2019 – January 24, 2020

Who Celebrates: Chinese-Americans, Vietnamese-Americans, Korean-Americans

Lunar New Year Translation: “Chuen Jie” (Spring Festival) in Chinese, “Tet Nguyen Dan” in Vietnamese and “Sol” in Korean

Animal Symbol: Pig

Pig Years: 1935, 1947, 1959, 1971, 1983, 1995, 2007, 2019

Famous People Born in Year of the Pig: Henry Ford, Ronald Reagan, Arnold Schwarzenegger, Hilary Clinton, Alfred Hitchcock, Elton John, Humphrey Bogart, Thomas Jefferson, Ewan McGregor and David Letterman

The Pig is: diligent, compassionate, warm-hearted, loyal, honest, gentle and generous

Best Careers for Those Born In the Year of the Pig: teachers, coaches, fundraising, real estate

About the Pig: The Pig is a symbol of wealth so 2019 is a great year to make money. The Pig attracts success in all spheres of life so this year will be a year of joy, friendship and love for all zodiac signs and an auspicious year as well.

– in Korean: Sae Hae Bok Man Ie Ba Due Se Yo (In the New Year, (may you) receive much luck)

Next Lunar New Year: Year of the Rat, beginning January 25, 2020

Ethnic Technologies (E-TECH) is the Global Leader in Multicultural Marketing, Research, Data Enhancement, Segmentation and Modeling Analytics. The EthniCenter ® from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-TECH’s Multicultural Ethnic, Language Preference and Degree of Assimilation Indices outperform the competition in accuracy and response rates time after time. Whether using the data for marketing via social media, search engine marketing (SEM), digital, mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved.