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E-Tech Celebrates Asian Lunar New Year – ‘Year of the Dog’ Beginning February 16, 2018

Date: Jan 23, 2018

E-Tech Celebrates Asian Lunar New Year – ‘Year of the Dog’ Beginning February 16, 2018

Ethnic Technologies, the Global Leader in Multicultural Marketing, Data Enhancements and Analysis Celebrates Asian Lunar New Year – ‘Year of the Dog’

February 16, 2018 – February 4, 2019

South Hackensack, NJ — January 22, 2018– February 16, 2018 will mark the beginning of The Year of the Dog, the Asian Lunar New Year, one of the largest and most festive celebrations for the Asian American Community. This is the Year of Earth Dog, starting February 16, 2018 (Chinese New Year) and lasting to February 4, 2019.

Celebrated by Asian American groups including Chinese, Vietnamese and Korean Americans, the Lunar New Year is an event where family and friends come together to wish each other happiness and pay respect to ancestors. Traditionally, the festivities start 22 days prior to the New Year and continue for 15 days afterwards. The Lunar New Year is represented by a cycle of 12 years, each denoted by a different animal. This year, the Year of the Dog, is the eleventh animal in the Chinese horoscope. According to Chinese astrology, people born in the Year of the Dog (1922, 1934, 1946, 1958, 1970, 1982, 1994, 2006, 2018) are independent, sincere, loyal and decisive. Although each of the 12 animals gets an outing every dozen years, there are different varieties – and 2018 will be the first year of the earth dog since 1958. Anyone born in an earth dog year will be communicative, serious, and responsible in the workplace.

The Lunar New Year is celebrated with loved ones, lots of food, drums and gongs. Family members and friends gather at each other’s homes for visits to share large meals and gifts, as a sign of fortune. Families also visit temples for prayer and luck. According to tradition, Chinese and Vietnamese give children “red-envelopes” with good luck money for the New Year and Koreans offer newly minted money as a symbol of auspicious and fortuitous beginnings. Business people in the Asian communities also celebrate the holiday with colleagues and employees. During this celebration decorations are also significant. Red and gold are the primary colors as they symbolize good fortune.

Here are some fun Year of the Dog Facts:

Year of the Dog: February 16, 2018 – February 4, 2019

Who Celebrates: Chinese-Americans, Vietnamese-Americans, Korean-Americans

Lunar New Year Translation: “Chuen Jie” (Spring Festival) in Chinese, “Tet Nguyen Dan” in Vietnamese and “Sol” in Korean

Animal Symbol: Dog

Dog Years: 1922, 1934, 1946, 1958, 1970, 1982, 1994, 2006, 2018

Famous People Born in Year of the Dog: Jennifer Lopez, George W. Bush, Bill Clinton, Donald Trump, Andre Agassi, David Bowie, Madonna, Michael Jackson, Christopher Lee, Steven Spielberg, Sylvester Stallone, Elvis Presley and Winston Churchill.

The Dog is: independent, sincere, loyal and decisive

Best Careers for Those Born In the Year of the Dog: The people under the Dog sign are suitable for the jobs including politicians, philosophers, doctors, teachers, judges, writers, nurses, actors, counselor, priests, psychologists and more.

About the Dog: brave, forthright, friendly, loyal to his friends and like righting wrongs. Loyal and honest. They are also good working partners. In love, they are fiercely loyal to those they love.

Happy New Year:

– in Chinese (Cantonese): Gong Hay Fat Choy (Wishing you get rich)

– in Vietnamese: Chuc Mung Nam Moi  (Happy New Year)

– in Korean: Sae Hae Bok Man Ie Ba Due Se Yo (In the New Year, (may you) receive much luck)

Next Lunar New Year: Year of the Pig, beginning February 5, 2019

About Ethnic Technologies

Ethnic Technologies (E-TECH) is the Global Leader in Multicultural Marketing, Research, Data Enhancement, Segmentation and Modeling Analytics. The EthniCenter ® from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-TECH’s Multicultural Ethnic, Language Preference and Degree of Assimilation Indices outperform the competition in accuracy and response rates time after time. Whether using the data for marketing via social media, search engine marketing (SEM), digital, mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved.


Name: Karen Sinisi
Title: Director of Sales
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