| MCH Award Winners Announced: DTC PERSPECTIVES ANNOUNCES WINNERS FOR MULTICULTURAL HEALTH MARKETING NATIONAL AWARDS The second annual Multicultural Health Marketing (MCH) National conference held up to its billing of placing best-in-class multicultural healthcare advertising on display for the entire industry. Presented by DTC Perspectives, the MCH National conference took place on Oct. 17-18 in Washington, D.C. where Gold, Silver, and Bronze winners for multiple advertising awards categories were announced. Award submissions from pharmaceutical and OTC companies, medical device manufacturers, hospitals, NGOs, and advertising agencies were narrowed to 30 finalists spanning across four categories: Best Branded Campaigns for Television, Digital, Print, Radio, and 10 finalists for Best Overall Campaign. Winners were announced at a celebratory lunch for this year’s finalists on Oct. 18 during the Multicultural Health Marketing National conference. “The winners of this year’s awards have created unique ads providing culturally relevant messages. Many multicultural ads in the past just translated the Anglo ad into other languages or used African-American actors,” says Bob Ehrlich, CEO, DTC Perspectives. The MCH National conference is an opportunity for marketers, healthcare providers, media companies, government officials, policy makers and representatives from health companies to network and learn about industry trends, best practices and emerging policy. The conference features world-class speakers and panels comprised of multicultural marketers, medical, and government experts. The 2014 annual MCH National conference will take place in Atlanta on October 15-17. With attendance and sponsorships growing each year, the 2014 conference is expected to continue to establish this as the premiere Multicultural Health event. To get more information or to get involved with the 2014 event, please contact scott@dtcperspectives.com Here are the winners: | Best Overall Campaign | | Place | Brand | Company | Agency | | Gold | Greater Than AIDS | Greater Than AIDS | In house | | Silver | The Mount Sinai
Hospital (NYC) | The Mount Sinai
Hostpital (NYC) | Latin2Latin Marketing
& Communications | | Bronze | Novolog FlexPen | Novo Nordisk | Cult Health |
| Best Branded TV Campaign | | Place | Brand | Company | Agency | | Gold | Claritin | Merck | MGSCOMM | | Silver | Asthma.com | GlaxoSmithKline | Havas Worldwide | | Bronze | Humana TV | Humana | Cronin LLC |
| Best Branded Print Campaign | | Place | Brand | Company | Agency | | Gold | Highmark | Highmark | Mullen | | Silver (Tie) | MD Anderson
Cancer Center | MD Anderson
Cancer Center | | | Silver (Tie) | Zostavax | Merck | Publicis Kaplan Thaler | | Bronze | El Camino Hospital | El Camino Hospital | DAE Advertising |
| Best Branded Radio Campaign | | Place | Brand | Company | Agency | | Gold | Greater Than AIDS | Greater Than AIDS | In house | | Silver | DeKalb Medical at
Hillandale | DeKalb Medical | Lattimer Communications | | Bronze | Arkansas Dept. of Health | Arkansas Dept. of Health | Advantage Communications |
| Best Branded Digital Campaign | | Place | Brand | Company | Agency | | Gold | Greater Than AIDS | Greater Than AIDS | In house | | Silver | Centers for Medicare and
Medicaid Services | Centers for Medicare and
Medicaid Services | Sensis | | Bronze | Bedoyecta | Valeant Pharmaceuticals
North America LLC | XL Alliance |
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| About the Conference: DTC Perspectives is proud to announce third annual edition of the exciting and important new marketing conference, The Multicultural Health National Conference, taking place at the Melia Hotel in Atlanta, GA on October 15-17, 2014. This follows the very successful Multicultural Health National: Marketing to A Diverse America – October 17-18 at the Marriott Metro Center in Washington, DC. This event featured attendees from companies such as Alcon Labs, the American Heart Association, the American Cancer Society, Boehringer Ingelheim, Cigna, the Cleveland Clinic, Eli Lilly, Merck, Novartis, Pfizer, Salix, Teva, and Wellpoint. For more information, to download the conference brochure, and see the entire agenda for the 2013 event, head to www.mchnational.com |
The second annual Multicultural Health Marketing (MCH) National conference held up to its billing of placing best-in-class multicultural healthcare advertising on display for the entire industry.
