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DTC Perspectives announces winners for Multicultural Health Marketing National Awards

Date: Nov 07, 2013

The second annual Multicultural Health Marketing (MCH) National conference held up to its billing of placing best-in-class multicultural healthcare advertising on display for the entire industry.

Multicultural Health Marketing Awards Winners Announced At This Year’s Multicultural Health Marketing National Conference
MCH Award Winners Announced:



The second annual Multicultural Health Marketing (MCH) National conference held up to its billing of placing best-in-class multicultural healthcare advertising on display for the entire industry.


Presented by DTC Perspectives, the MCH National conference took place on Oct. 17-18 in Washington, D.C. where Gold, Silver, and Bronze winners for multiple advertising awards categories were announced.   Award submissions from pharmaceutical and OTC companies, medical device manufacturers, hospitals, NGOs, and advertising agencies were narrowed to 30 finalists spanning across four categories: Best Branded Campaigns for Television, Digital, Print, Radio, and 10 finalists for Best Overall Campaign.  Winners were announced at a celebratory lunch for this year’s finalists on Oct. 18 during the Multicultural Health Marketing National conference.


“The winners of this year’s awards have created unique ads providing culturally relevant messages. Many multicultural ads in the past just translated the Anglo ad into other languages or used African-American actors,” says Bob Ehrlich, CEO, DTC Perspectives.


The MCH National conference is an opportunity for marketers, healthcare providers, media companies, government officials, policy makers and representatives from health companies to network and learn about industry trends, best practices and emerging policy.  The conference features world-class speakers and panels comprised of multicultural marketers, medical, and government experts.


The 2014 annual MCH National conference will take place in Atlanta on October 15-17.  With attendance and sponsorships growing each year, the 2014 conference is expected to continue to establish this as the premiere Multicultural Health event. To get more information or to get involved with the 2014 event, please contact

Here are the winners:

 Best Overall Campaign
GoldGreater Than AIDSGreater Than AIDSIn house
 Silver The Mount Sinai
Hospital (NYC)
The Mount Sinai
Hostpital (NYC)
Latin2Latin Marketing
& Communications
 Bronze Novolog FlexPenNovo NordiskCult Health
 Best Branded TV Campaign
 SilverAsthma.comGlaxoSmithKlineHavas Worldwide
 BronzeHumana TVHumanaCronin LLC
 Best Branded Print Campaign
 Silver (Tie)MD Anderson
Cancer Center
MD Anderson
Cancer Center
 Silver (Tie)ZostavaxMerckPublicis Kaplan Thaler
 BronzeEl Camino HospitalEl Camino HospitalDAE Advertising
 Best Branded Radio Campaign
 GoldGreater Than AIDSGreater Than AIDSIn house
 SilverDeKalb Medical at
 DeKalb MedicalLattimer Communications
 BronzeArkansas Dept. of HealthArkansas Dept. of HealthAdvantage Communications
 Best Branded Digital Campaign
GoldGreater Than AIDSGreater Than AIDS In house
 SilverCenters for Medicare and
Medicaid Services
Centers for Medicare and
Medicaid Services
 BronzeBedoyectaValeant Pharmaceuticals
North America LLC
XL Alliance

About the Conference:

DTC Perspectives is proud to announce third annual edition of the exciting and important new marketing conference, The Multicultural Health National Conference, taking place at the Melia Hotel in Atlanta, GA on October 15-17, 2014. This follows the very successful Multicultural Health National: Marketing to A Diverse America – October 17-18 at the Marriott Metro Center in Washington, DC. This event featured attendees from companies such as Alcon Labs, the American Heart Association, the American Cancer Society, Boehringer Ingelheim, Cigna, the Cleveland Clinic, Eli Lilly, Merck, Novartis, Pfizer, Salix, Teva, and Wellpoint.

For more information, to download the conference brochure, and see the entire agenda for the 2013 event, head to

How To Get Involved With Next Year’s Event
For information about speaking or attending next year’s event, please contact Scott Ehrlich at 770-449-0702 or

For information on sponsorship, magazine ads, or exhibits for next year’s publication or confrence, please contact Matt Yavorski at 973-521-7475 or

For editorial contributions, please call Jennifer Haug at

Community Partners
Special thanks to the following conference media partners: