Claritas’ 2020 Telecom Market Report seeks to identify the strategic opportunities that telecom organizations should consider, including what audience characteristics or trends could impact market activities, and key actions to take to stay ahead of the competition and gain market share.
This report dives deep into Mobile, Internet and TV provider preferences by age, race and income. It also includes switching behaviors and features findings such as:
Go beyond data-driven insights to intelligence-driven markting
- Prepaid/Postpaid cell phone plans by race, age and income.
- Cell phone provider switched to and from by race and age.
- Type of Internet services subscribed to at home by age and income.
- Internet provider switched from by age.
- TV service provider by income, race and age, plus streaming services by age.
- TV provider switched from by race, age and income.
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