Continuing our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, Claritas has put together a free insight sheet specific to the U.S. Filipino market. Know more about their level of acculturation, preferred language spoken at home and the top 10 Filipino Markets in the U.S. by population.
With a heritage blend of east meeting west, Filipinos are known to take pride in their families, traditions and culture. Engaging with this market effectively and productively requires knowing more about their population shifts, where they live, and more:
- In 2020, there were 3.5MM Filipinos in the U.S.
- From 2010-2020, U.S. Filipinos experienced an annualized growth of 3.6%.
- 32.2% of the U.S. Filipino population are less accultured, meaning they are either Bi-Cultural Easternized or identify with Very Asian cultural practices.
This is just a small sample of the vast data and insights we have available to help marketers drive more effective multicultural marketing. To learn how Claritas can help you identify your best multicultural audiences, call 800.234.5973 or visit www.claritas.com