is the home of Multicultural Marketing Resources (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.

Featured Articles


Do you want to Maximize your Brand’s Reach? Be part of the ’Diwali at Times Square’ on Oct 27-28, 2023

Date: Jul 27, 2023
Do You Want To Maximize The Reach Of Your Brand?

We invite you and your organization on October 27-28th to the festival of lights, ‘Diwali at Times Square,’ the biggest South Asian and Indo-Caribbean festival in the world. This year’s theme is United Colors of America: Celebrating Diversity, Equity, and Inclusion. We are inviting performers of different ethnic backgrounds to the festival. Showing that we are different people, but culturally all are the same. This is the Real Message of Diwali: Dispel the inner darkness through the light of knowledge. Since 2013, we have been spreading the message of Love, peace, harmony, and togetherness by showcasing India’s rich art culture and diversity.

Diwali at Times Square is the PERFECT platform for promoting your brand to South Asians, diverse American communities, and influencers from the biggest crossroads of the world, Times Square. Times Square has 400,000 pedestrians daily, and more than 200,000 South Asians attend Diwali at Times Square each year. Mainstream American, International media and South Asian media cover the festival. Each year the festival reaches more than 300 million viewers through media houses and live coverage worldwide: CBSCoverage2021 CBS Coverage 2022 cover the festival NY State Governor

Diwali New York City School Holiday: Join us and the NYC Mayor Eric Adams, Consul General of India, Assemblywoman Jennifer Rajkumar (the power behind making Diwali NYC school holiday with the Mayor of NYC), and other NYC and NYS dignitaries and community leaders in Times Square to celebrate the ‘Diwali NYC School Holiday.’ The New York City Public Schools has the largest school system in the United States, with over 1.1 million students in more than 1,800 schools.

Honorees: The honorees of 2023 are Ms. Neera Tandon, Head of Domestic Affairs Council of the United States of America, with the ‘Woman of the Year – Public Service ‘ award, and Mr. Shailesh Jejurikar, COO of Procter and Gamble with ‘Man of the Year award for his services in the Private Sector.

What is Diwali: Diwali is a five days celebration. During Diwali, people share sweets and gifts with their friends and loved ones. Two days before Diwali is ‘Dhanteras,’ an auspicious day on which buying new things brings good luck and fortune. It is considered auspicious and compulsory to splurge on things like automobiles, precious metals, electronics, apparel, accessories, jewelry, housewares, etc., to set the tone for prosperity throughout the year.

Walmart, Target, and many other big box retailers have been selling Diwali decorations and accessories in their stores. ShopRite, Macy’s, and many other stores decorate their stores to attract the Indian American community to buy new clothes, houseware, jewelry, food, beverages, and other items during the Diwali celebration. Money transfer companies run special Diwali promotions to attract the biggest remittance community from the USA. Opportunities for every brand to reach out to the wealthy and vibrant Indian American community that has the highest household Income, the 2nd largest small business community, and more than 50% of hotels and motels are owned by Indian Americans. The top Fortune 50 to 500 companies of America’s CEOs/CMO/COOs are Indian Americans. The 2nd largest number of medical doctors in the USA are Indian Americans. The list can go on and on.

Sponsorship opportunities: includes Logo displayed on Times Square digital screens, signage, sponsor booths, marketing distribution, product display and sampling, experiential marketing, social media, PR, and more..


July onwards: Promotion at the South Asian events, social media, and interview in the morning drive show by the host Bill Spadea of 101.5 FM top radio station in NJ.

September: Press Conference hosted by the Consulate of India, NY. (Date TBC)

Live Podcast by 101.5FM by Bill Spadea in New Jersey (Date TBC)

Sept 21st, Flashmob in Times Square. On the day of International Peace Day (UN), This year’s theme and Diwali theme are the same: Action for Peace.

October 27th: Gala Dinner 6:00 PM – 9:00 PM (Sponsorship Packages are available on request)

October 28th: Diwali at Times Square 1 PM to 9 PM

United Colors of America

Diya (Lamp) lighting ceremony on Times Square Screen,

Light Up Times Square Concert (Sponsorship Packages are available on request)

Our team is ready to assist you and customize a sponsorship package to meet your Company goals.

Call us today to be part of history. 516-343-0181 / 212-216-9305