dlR USA New Multicultural Game, Deciphering Total Market provides an in- depth, front-row look at how America is changing and the ways each ethnic group is helping to define the country’s new identity by reshaping its own. We decided to do a deep dive study to understand the lives of the main ethnic groups shaping the US. | Our multi-methodology approach will leave no stone unturned in learning about each group and providing an updated and fresh segmentation model on American consumers that looks beyond ethnicity to help companies and organizations be more effective within America’s multicultural reality: hence, DECIPHERING TOTAL MARKET. |