is the home of Multicultural Marketing Resources (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.

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Deciphering Total Market through Identity – Upcoming Study by dlR USA – Be an Initial Partner To Include Your Brand

Date: Apr 07, 2015


Imagine being able to experience multicultural America through the eyes of its main characters… living, working and going to school with them, discussing their goals and the

challenges they face to achieve them.



dlR USA New Multicultural Game, 

Deciphering Total Market provides an in-

depth, front-row look at how America is

changing and the ways each ethnic group

is helping to define the country’s new

identity by reshaping its own.


We decided to do a deep dive study to

understand the lives of the main ethnic

groups shaping the US.



Our multi-methodology approach will

leave no stone unturned in learning about

each group and providing an updated and

fresh segmentation model on American

consumers that looks beyond ethnicity to

help companies and organizations be

more effective within America’s

multicultural reality: hence,



Further information and details on how to participate in this exciting opportunity please contact:

     Luis Carlos Diaz (Cincinnati Office)                                Carlos de Leon (Miami Office)                                    
Telephone: (513) 229-0680                                      Telephone: (305) 265-1138 EXT. 105