David Morse to Receive Mshale Newspaper’s Founder’s Award for African Immigrant Market Study
David Morse, president and CEO of New American Dimensions, has been selected to receive the Founder’s Award from Mshale Newspaper, the African community newspaper based in the Twin Cities. Morse will receive the honor at the African Awards Gala at the Minneapolis Convention Center on Saturday, October 10, 2015.
Morse was selected by the founder of Mshale Newspaper, Tom Gitaa. “We are proud to present this award to this very talented and innovative marketing leader “stated Gitaa.
New American Dimensions, worked in collaboration with two Twin Cities based multicultural marketing leaders, Rick Aguilar, President of Aguilar Productions, which produces multicultural marketing conferences, and Dr. Bruce Corrie of Concordia University. Together, they launched the first national market research study focused on African consumers in 2008, consisting of 8 focus groups in Los Angeles, New York, Washington D.C. and Minneapolis/St. Paul, and a national quantitative study among 400 Africans from East and West Africa.
The Founder’s Award is presented to an individual or group in special recognition of their efforts to use their position, talent or resources to further the well being or position of African immigrants in the United States of America or a demonstrated commitment to Africa through philanthropy, commerce or community development.
Morse launched New American Dimensions in 2003 with a vision of creating a multicultural marketing research firm established on the premise that innovative, pioneering marketing solutions are required for companies to effectively win the hearts and minds of America’s burgeoning multicultural consumer marketplace.
“It is a great honor to receive this award from Mshale Newspaper,” said Morse. “The African immigrant market is among the fastest growing in the United States, but rarely receives the attention that it deserves. We are proud to have contributed insights about this diverse, dynamic consumer segment.”
Immigration from Africa accounted for 8 percent of all immigration into the United States in 2013, and during that year, there were an estimated 1.4 million Africans living in the U.S. Africans make up 36 percent of the total foreign-born black population, up from 24 percent in 2000 and just 7 percent in 1980. (Pew, 2015). Their total purchasing power is an estimated $1.6 billion (Corrie, 2015).
Based in Los Angeles, New American Dimensions is the nation’s leading market research firm specializing in Hispanic, African American, Asian American, LGBT, and difficult-to-reach market segments.