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Daisy Expósito-Ulla, Chairman/CEO of d expósito & Partners, Receives Lifetime Achievement Award at The 10th ANNUAL ADCOLOR® AWARDS

Date: Sep 23, 2016
  Daisy Expósito-Ulla, Chairman/CEO of d expósito & Partners, Receives Lifetime Achievement Award at The 10th ANNUAL ADCOLOR® AWARDS
Daisy Expósito-Ulla accepts ADCOLOR® Lifetime Achievement Award from Marc Stephenson Strachan and Constance Cannon Frazier
Boca Raton, Fl – At the black-tie gala ceremony dinner, during the 10th Annual ADCOLOR®
Conference and Awards in Boca Raton, Florida, Daisy Expósito-Ulla, Chairman and CEO of d expósito & Partners accepted the ADCOLOR® Lifetime Achievement Award. The Awards highlight and honor the achievements of African-American, American Indian/Native American, Asian Pacific-American, Hispanic/Latino, LGBT professionals and diversity and inclusion champions in creative industries.
In accepting the award, Daisy Expósito-Ulla said, Look around this room and ask yourselves:Does my agency have this amount of diverse people and the many ethnic components that we see so beautifully reflected in this room tonight?” and what about at my client?”
To read the full acceptance speech please scroll down.
View the video created in honor of Daisy’s award at
A special section created by AdWeek was carried in the issue of the week of September 12, 2016 and can be viewed in its entirety at this link Daisy’s feature is accessible at this link:
Each year, the ADCOLOR® Award nominees and honorees are selected based on criteria surrounding ADCOLOR®‘s motto “Rise Up and Reach Back.” Those honored not only excel in their own careers, but also give back to the community and support their peers. Their goal is to create a network of diverse professionals to encourage and celebrate one another. The Lifetime Achievement Award is presented to individuals who are seasoned industry veterans who pushed the boundaries and created positive change, setting the stage for generations to come to take the opportunities made by these icons, even further.
The other two honorees of the 2016 Lifetime Achievement Award were Bill Imada, Chairman & Chief Collaboration Officer of IW Group, Inc. and J. Melvin Muse, Chairman & Chief Creative Officer of MUSE, INC.
“We are delighted to acknowledge and honor such an exceptional leader as Daisy who was selected based on her numerous professional accomplishments and her spirit of helping the next generation in the industry,” said Tiffany R. Warren, Founder and President, ADCOLOR®.
“I’m honored to be receiving a Lifetime Achievement Award from this incredible organization whose mission dovetails with my philosophy of giving back to the community,” Daisy Expósito-Ulla, Chairman and CEO, d expósito & Partners.
Daisy Expósito-Ulla is a pioneer and a recognized authority in multicultural marketing and brand communications. In 2015, d expósito & Partners was chosen AEF Agency of the Year by the Advertising Educational Foundation which also recognized Daisy “for her contributions to American advertising.” Among her many honors: The New York Women in Communication’s Matrix Award; AAF’s Role Model; New York Women’s Agenda Star; The Carnegie Foundation; The Carvel Immigrant Award; and New York’s International Center recognition which she shares with Nobel laureate Elie Weisel and former Secretary of State Henry Kissinger. Besides having received numerous industry and creative awards (Clio, Effie, Addy, among others,) she has consistently appeared as one of the Most Influential Latinos in the U.S.A. Her participation on boards includes the Ad Council, the AEF, and the 4A’s Foundation and she is a founding member of AHAA (The Association of Hispanic Ad Agencies) and served as its president.
The Award night also included other winners in categories such as the Legend Awards, the MVP Award, the One Club|ADCOLOR® Creative Awards, the Catalyst Award, the Advocate Award, the ADCOLOR® in Tech Award, the Rising Star Award, the Rock Star Award, the Innovator Award, the Ad of the Year Award and the Change Agent Award among others.
ADCOLOR® is a not-for-profit 501(c)(6) organization whose mission is to celebrate and champion diversity in the creative industries. Our process is twofold. First, we help individuals and organizations RISE UP, letting their accomplishments and ideas shine. Then we teach these new leaders and would-be-mentors how to REACH BACK and find others who deserve to be noticed and promoted. Our goal is to create a community of diverse professionals who are here to support and celebrate one another. For more info, visit
About d expósito & Partners
d expósito & Partners is one of the fastest-growing, full-service communications agencies in the U.S.A., with a fresh business model designed to help clients win consumers. Propelled by a Hispanic-centric DNA, it is positioned as The New American Agency™, offering its expertise to help brands engage today’s technologically-savvy, multicultural consumers, while leveraging the compelling opportunities represented by U.S. Hispanics. Led by its founder, Daisy Expósito-Ulla, it is an independent, minority- and woman-owned firm that provides relevant in-culture communications. d expósito & Partners was named 2015 Agency of the Year by the Advertising Educational Foundation, AEF.
Multicultural Marketing Resources Inc.
Lisa Skriloff
Daisy Expósito-Ulla, Chairman and CEO of d expósito & Partners ADCOLOR® Lifetime Achievement Award Acceptance Remarks:
Thank you so much Marc and Constance for that kind and generous introduction. And a nod to my fellow lifetime achievement honorees, Bill Imada and Jo Muse.
But most of all, thank you, Tiffany Warren. Thank you for having the vision, the passion and the drive to create an organization that is very necessary and that I wish had existed when my professional life began.
We in this room know that we are not done with this “diversity thing ” We know we have much to resolve.
Look around this room and ask yourselves these questions:
  •          Does my agency have this amount of diverse people and the many ethnic components that we see so beautifully reflected in this room tonight?
Or how about your clients… Ask yourselves this question:
  •          Is there this “compositional diversity” at my client’s level?
We know the answer is no.
There’s probably a whole lifetime of work ahead of us and many “invisible” walls to bring down. Walls, walls, walls allover -walls that need to come down!
I celebrate this award humbly and joyfully as I consider myself a fortunate custodian of many pioneers who came before me, who helped to give shape to a dream for those of us who came a bit later and helped pave and build the road.
Lifetime? Has it been that long? And I’m still very much around! But… should I feel compelled to provide some advice? If there’s one thing I’ve learned through a career that I still describe as an ongoing “work in progress”, it is to not wait for your opportunity “to happen” but to:
  •          Imagine it,
  •          Seek it,
  •          Create it,
  •          And build it!
I was not “asked” to create The Bravo Group at Young & Rubicam…
I was not “invited” to create a new, woman-, minority-owned independent agency after a successful career of 25 years in a global firm… in a world of consolidation, globalization and all the “ations” that would nearly make it a foolish adventure.
I was inspired, motivated and determined to do it even if nobody was paying attention or looking my way but fully cognizant that if “I” built that opportunity -with a team of trusted, dedicated and equally inspired “partners in madness”-, those who weren’t paying much attention, would then look our way and pay attention.
Believe in yourselves. It’s as simple as that. You bring the color and the poetry, the dream and the energy, the smarts and the guts to make it happen. You have wings, wings of diversity -and those are the most colorful and the strongest ones to resist ALL kinds of winds- so, just fly… because you can!

Thank you and I dedicate this award to the Futures Group.