d expósito & Partners’ Work for McDonald’s Wins Media Planning Awards including “El Gran Plan” at AHAA Conference
d expósito & Partners’ Work for McDonald’s Wins Media Planning Awards
including “El Gran Plan” at AHAA Conference
Miami -April 28, 2015 – d expósito & Partners’ work for McDonald’s has won 3 media planning awards including the “El Gran Plan,” representing the single best submission in the industry.
The 2015 Excelencia Hispanic Media Planning Awards (HMPE) were announced at a luncheon during the Association of Hispanic Advertising Agencies’ annual conference in Miami, FL on Tuesday, April 28, 2015.
|L to R: Louis Maldonado, Jorge Ulla, Daisy Expósito-Ulla, Don Davis and Leo Olper, from d expósito & Partners|
HispanicAd.com convened a jury of 5 judges and presented awards for the best media plans in 13 categories as well as the “El Gran Plan”. d expósito & Partners won for their work for McDonald’s in the following categories: Best Campaign under $1 MM; Best Plan Using Local Media; El Gran Plan; and honorable mention in the category of Best Plan Using Radio. Agency Partner Leo Olper and Media Director Don Davis accepted the award on behalf of the client and agency, including the full media team lead by Desiree Katzenberger.
“We are thrilled to be winners of these prestigious awards that recognize the value of Hispanic targeted media,” said Gloria Constanza, Partner & Chief Contact Strategist, d expósito & Partners. “We also want to acknowledge our McDonald’s clients for allowing us to be creative in bringing to life this portion of our media plan towards Happy Meals. And also our media team for their strategic vision in developing result-oriented plans.”
To view the full winners list visit: http://hispanicad.com/agency/conferences/2015-hispanicadcom-announces-media-planning-excelencia-awards-winners
About d expósito & Partners
An independent woman- and minority-owned, full service marketing and communications agency. Positioned as The New American Agency™, its expertise helps brands leverage the compelling opportunity represented by U.S. Hispanics, an ever-growing population estimated at nearly 58.2 Million, leading key markets in key categories and forever changing the face of America, from a small house in Houston, Texas to the White House in Washington D.C. d expósito & Partners offers “excellence in marketing while creatively leveraging and infusing cultural insights for total market solutions” in today’s new pluricultural demographic context.
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