d expósito & Partners launches new integrated communications campaign for Amica Mutual Insurance Co. (Amica)
Lincoln, Rhode Island – July 27, 2015 – Amica Mutual Insurance Co., the nation’s oldest mutual insurer of automobiles and based in Lincoln, Rhode Island, recently completed its inaugural campaign for the Hispanic market, partnering with d expósito & Partners as its agency.
“The agency has been agile and instrumental in helping us develop our Hispanic strategy,” said Ed Naya, assistant vice president in charge of Amica’s Hispanic marketing. “We’ve worked together successfully over the last several months to build our strategic planning and creative services, which encompass television, radio, paid search, stream ads, billboards and Web development. These initiatives include the design of TuAmica.com and, most recently, direct mail.”
“Amica’s approach to the market is smart and refreshing,” said Fernando Fernández, partner and chief client officer of d expósito & Partners. “It’s gratifying to see the attention to cultural relevance by a first-time advertiser in our Hispanic market, as well as their differentiated approach to find and solidify a strategic space that will separate them from a crowded category.”
This is the first announcement from Amica regarding their work relationship with d expósito & Partners. Amica is consistently recognized for its outstanding customer service. In fact, the company experienced much of its early growth through word-of-mouth recommendations from satisfied customers.
“It’s just been in the last 20 years or so that Amica has actively marketed its services to the public. At one point, you had to be recommended by a member to get an Amica insurance policy,” Fernández said. “This commitment to quality insurance and superior customer service will give Amica an important edge among Hispanics.”
“The Hispanic market is injecting new energy into America’s economy,” Naya said. “Our association with d expósito & Partners is dedicated to sharing with Hispanic consumers the unmatched benefits of Amica and its various insurance offerings.”
About d expósito & Partners
d expósito & Partners, LLC is one of the fastest-growing, integrated and multi-service communications agencies in the U.S.A., with a fresh business model designed to help clients win consumers. Propelled by a Hispanic-centric DNA, it is positioned as The New American Agency™, offering expertise in culture and excellence in marketing to help brands engage today’s technologically-savvy, multicultural consumers, while leveraging the compelling opportunities represented by U.S. Hispanics. Led by its founder Daisy Expósito-Ulla, it is an independent, minority- and woman-owned firm that provides relevant in-culture communications.
About Amica Insurance
Amica Mutual Insurance Co., the nation’s oldest mutual insurer of automobiles, was founded in 1907. The company, based in Lincoln, Rhode Island, is a national writer of auto, home, marine and umbrella insurance. Life coverage is available through Amica Life Insurance Company, a wholly owned subsidiary. Amica employs more than 3,400 people in 44 offices across the country. For more information, visit Amica.com.
Multicultural Marketing Resources, Inc.