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CultureBeat® PULSE Newsletter from C+R Research: Multiculturals and COVID-19
Date: Apr 28, 2020
The Multicultural Landscape: Your Brand…Your Impact…It Matters
The CultureBeat® PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers. Each issue is a curated group of topics that focus on the happenings in our society and marketplace and, most importantly, why it matters to your brand.
In this issue of the CultureBeat® PULSE, we spotlight how the COVID-19 pandemic affects multicultural consumers. Also in this issue, we put a spotlight on Jewish traditions, multicultural toys and tortilla shortages!
Happy Reading!
Multiculturals and the Novel Coronavirus: What Marketers Should Consider Going Forward
These days are anything but normal. As essential as it is for the slowing of the virus transmission and avoiding our health system being brought to its knees, staying at home is especially unviable for people of color. read more
Challenges African Americans Face Amid the Pandemic
As CDC guidelines were put in place informing possible ways to combat coronavirus, the highest risk group, African Americans, were challenged with incorporating these recommendations into their daily lives. African Americans found themselves in a progressive struggle with their new normal but, in some cases, rallied to the challenge. read more
The LGBTQ Community & COVID-19: The Not-So-Obvious Ways the Vulnerable Can Be at Greater Risk
Like other marginalized populations, the LGBTQ community is particularly vulnerable during the COVID-19 pandemic. The Human Rights Campaign (HRC) and other LGBTQ organizations note that LGBTQ people have higher risk of exposure to the disease, are more likely to have conditions that exacerbate the virus, and have more barriers to getting medical care. read more
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