C+R Research Newsletter | Micro Communities Provide Deep Multicultural Audience Insights

Date: Nov 01, 2022

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Emerge Smarter Newsletter | November 2022

Greetings and Happy Fall! Our fall newsletter focuses on Communities and Panels. Over the years, Communities have continued to evolve to meet our clients’ needs, and we are excited to introduce a new offering: Micro Communities. Read on to learn how this method is leveraged to gain rich insights among many unique audiences, such as multicultural and generations. Happy reading!

Webinar

Join us on December 1st for the next Emerge Smarter webinar series, where C+R’s Generational and Communities & Panels experts will discuss their newest offering: Micro Communities. You’ll learn how to leverage these communities to gain rich insights and connect with the following audiences:

Multicultural (i.e., Hispanic, African American, Asian, etc.)
Parent/child pairs,
Generations (i.e., Gen Alpha, Gen Z, etc.)

During the webinar, these thought leaders will bring Micro Communities to life by sharing a few of their most dynamic Generations’ examples and use cases, including some for Youth and Family. They’ll dive into their different and innovative approaches and tools, including parent-kid pair and friendship interviews, online discussions with iterative concept evaluation, webcam and focus groups, and more!

You’ll also learn:

How Micro Communities differ from other longitudinal methods
The audiences that are ideal for these communities
The overall benefits

Micro Communities: Ideal for Generational Viewpoints
Thursday, December 1 | 12:00 pm CST

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eBook

In our latest eBook, Communities and Panels: Unique and Tailored Solutions for Diverse Audiences and Insights, you’ll learn about the most effective recruiting techniques and innovative tools to uncover deep insights, as well as tips and tricks for engaging you, the client, and participants.

In this ebook, you’ll also learn about our newest method, Micro Communities. This method blends the high-touch, interactive components of a traditional community, with a specialized focus on cohorts of interest over a shorter period of time (from two to six months). Micro Communities are a strategic way to gain rich insights and speak with audiences like multicultural, parent/child pairs, Gen Alpha, Gen Z, etc.

Download this eBook to learn how we can help you achieve your insights goals.

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Featured Case Studies

Here, we demonstrate our expansive expertise and share a few ways we have used Micro Communities to tackle our clients’ business objectives, helping them to emerge smarter.

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Featured Community & Panel Blogs

Our thought leaders penned their points of view on different aspects of Communities and Panels. Hope you find them interesting and enlightening!

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Featured Articles