Casanova Pendrill named Hispanic AOR for Denny’s.
Casanova Pendrill (CP) was selected Hispanic AOR for Denny’s Restaurants after a recently completed search. The Agency will handle all creative duties for the chain of restaurants and will provide strategic counsel in all areas of the business. The search was conducted directly by the Client
“Casanova impressed us with their strategic insights surrounding the Hispanic consumer, thorough understanding of our “open” brand positioning and a seamlessly integrated and responsive creative campaign”, said Frances Allen, Denny’s Chief Marketing Officer. “We are looking forward to partnering with them and growing our business”, concluded Ms. Allen.
“ We are thrilled to be part of the Denny’s team”, said Ingrid Otero-Smart, President/CEO Casanova Pendrill. “ The pitch was tough as we were pitching against some great agencies, but we approached the pitch with passion and a deep knowledge of our target. The work is fantastic, and we can not wait to see it executed”, said Ms.Otero-Smart.
General market efforts are handled by Gotham, New York.