Businesswoman Alexandra Arrivillaga DeCastro Starts off 2020 with the Launch of LatinTouch Agency
LatinTouch Agency is a new endeavor for Boston entrepreneur Alexandra Arrivillaga DeCastro. The company will have offices in Massachusetts.
Today, Alexandra Arrivillaga DeCastro announced the launch of LatinTouch Agency. The core initiative of LatinTouch Agency is to ensure Latinos are positivity represented in the business world. Ms. DeCastro has a background in consulting management, security, and communications that will support LatinTouch Agency’s goals. Prior to forming LatinTouch Agency, Ms. DeCastro was the CEO and Founder of Owl Management Consulting, LLC, Proplex 5, LLC, Social Biz, LLC and Lock It Up Security, LLC.
When asked why the need for such a company, Ms. DeCastro replied, “I saw that Latinos weren’t fully represented in all businesses. I want business leaders to see that Latinos are not the stereotype that was assigned to them.” As a Latin professional, she will help other Latinos who have faced discrimination as a consumer as well as an entrepreneur. Ms. DeCastro strongly believes in being authentic and consults with Fortune 500 companies to make their stores more comfortable for Latinos, which results in increased sales and social media connectivity. She understands the Latino and Portuguese communities in Boston and still has close ties to them. Along with her passion for helping these communities, she is passionate about education.
Ms. DeCastro believed that education was the key to success and went to Lesley College. She continued her education to earn an MBA and a doctorate. However, true entrepreneurship cannot be learned in a classroom. Ms. DeCastro’s story is not unique, but her business expertise is. She learned the values of leadership not only from her education, but from her family. Ms. DeCastro’s great-grandfather was Diego A. DeCastro, the first governor of the Atlántico (Barranquilla), a small department in Colombia.
Governor DeCastro saw the future of Barranquilla and built its foundation. There is a statue of him in the town square that still stands today. The strong leadership skills that help build Barranquilla were handed down from generation to generation. Ms. DeCastro utilized them to create her businesses. She understands what her clients need and creates strategies to help their businesses reach their full potential. It is only fitting she uses these skills to create LatinTouch Agency.
The focus on LatinTouch Agency will be on strategy and inclusion consulting through innovative thinking, marketing and leadership. Ms. DeCastro has partners in Dubai and Barranquilla, who share in her philosophy that “success means making meaningful work that promotes inclusivity.” The name LatinTouch Agency comes from Ms. DeCastro’s passion to help Latinos leave their “touch” in our world. The company is headquartered in Newton, Massachusetts with a second office in Westborough. For more information, please contact Ms. DeCastro at latintouchagency.com.
