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Date: May 14, 2020


New thought leader-driven social media campaign changes the narrative around Asian Americans

Long Beach, Calif—May 11, 2020— #MakeNoiseToday launches a social movement encouraging Asians to stand up, stand out, and speak up. The COVID-19 crisis has propagated a surge in racism and attacks toward Asian Americans and now is the time to organize and stand together.

This May, multicultural communications agency Intertrend Communications is tapping its inhouse nonprofit Creative Class Collective to honor Asian Pacific American Heritage Month by kicking off #MakeNoiseToday to combat racism and hate through the power of authentic storytelling and social good. With a partnership with Good Morning of Portland, the organizations have collaborated on this historic social media campaign to elevate the celebration of Asian stories and accomplishments meant to create empathy, educate, and unify.

The stories shared by Asian Americans from all walks of life through #MakeNoiseToday are anything but one dimensional. Each story builds an economy of narrative plenitude and informs the public at large on the rich texture of Asian American history, culture and identity.

”When Asian Americans take our individual or collective stories out of the silo, we strengthen the discourse that is so needed at this moment to fight back against the rise of xenophobia and racial attacks against Asians,” said Julia Huang, President of Creative Class Collective and Intertrend Communications.  “Making Noise Today is just one way of encouraging Asians to speak up and be heard.”

#MakeNoiseToday kicks off with the ‘Recipe for Change’ social media campaign, including videos, posts, and live sessions with familiar faces such as jeffstaple, Aerica Shimizu Banks, Hudson Yang, AJ Rafael, and dozens more. This campaign aims to defy typical stereotypes while highlighting the impact Asian Americans have made today and throughout history.

Creative Class Collective, Good Morning and Intertrend are encouraging anyone who would like to show support for #MakeNoiseToday to join the movement by creating a post and tagging it with the #MakeNoiseToday hashtag and or follow along on Instagram.

To learn more visit #MakeNoiseToday on Instagram: @makenoisetoday

Or visit and for more information.

About Intertrend Communications

Intertrend is a multicultural agency that understands the intersection of cultures, emerging trends, and the interaction between brands and consumers. Based in both Long Beach, CA and Plano, TX, the agency has worked with leading brands and also houses a family of entrepreneurial brand units that build to its core expertise across digital, content and experiential. Interpreters and interrupters, interdisciplinary and international, Intertrend is where culture and content meet.

About Creative Class Collective

Creative Class Collective is a nonprofit 501 (c) (3) that facilitates, supports and encourages new and innovative ideas in the realm of arts, music, education, and other creative outlets with the goal to aid in elevating community planning and economic viability. Their goal is to establish a creative movement with a positive civic impact and strengthen cultural equity by focusing on communities in need.

About Good Morning
Good Morning is a minority-owned communications strategy consultancy. We focus on taking creativity into culture with precision by studying how people behave and reflecting that into how brands should behave. We strive to launch and sustain world-class brands by cutting through today’s complex media and cultural landscape.