Announcing a Searchable Directory of Multicultural Marketing Experts and Speakers on multicultural.com

MMR’s Upgraded Website Incorporates New Logo and Adds Searchable Directories of Multicultural Marketing and Diversity Experts and Speakers

New York, NY, November 2, 2010 – Multicultural Marketing Resources, Inc. (MMR) announces that it has upgraded its website, multicultural.com which now features searchable directories of multicultural marketing and diversity experts and speakers. At multicultural.com experts and visitors (particularly corporate marketing, HR and purchasing executives) can search (free of charge) for ethnic ad agencies, marketing and communications firms, market research companies, ethnic media as well as speakers on multicultural marketing and diversity.

“The searchable directory is the online companion to our annual Source Book of Multicultural Experts now in its 13th year of publication,” said Lisa Skriloff, President, Multicultural Marketing Resources, Inc. “We added the directory  to our website at https://multicultural.com/sourcebook/sourcebook_companies as a response to requests to present the book in a searchable digital format to help corporate executives, journalists and other visitors find an expert for their specific needs. Also we now have the ability to update the experts’ listings on an ongoing basis,” she added.

With multicultural marketing at the forefront of outreach plans, www.multicultural.com allows visitors to quickly search for and connect with a multicultural marketing or diversity expert, speaker or find an event to attend.

What’s new on the upgraded website?

• Multicultural Experts Directory – find and contact over 100 multicultural marketing and diversity experts. Learn more here.

• Press release distribution – Disseminate your news via our newswire, MMRNews and reach our network of 8,500 marketing executives and 1,500 reporters. Learn more here. Receive extra visibility when we post your news on our website here.

• Speakers Showcase – find a multicultural/diversity speaker available to speak at your events whether national conferences or internal training sessions. Learn more here.

• Calendar of Multicultural Events – list your upcoming multicultural/diversity events free of charge (with the option to promote them as featured events) on our website and in our Calendar of Recommended Multicultural and Diversity Events e-mail blast newsletter. Learn more here.

• Press referrals – connect with and respond directly to mainstream, trade and ethnic press looking for diverse sources for their stories on multicultural marketing/diversity. Learn more here.
• MMRNews that includes Multicultural Marketing News, Multicultural Travel News, Multicultural Entertainment News and Calendar of Multicultural Events. Sign up here.

The website also features a new logo for Multicultural Marketing Resources, Inc., designed by Kang & Lee Advertising – the leading Asian multicultural consulting and communications agency that, in recent years, has also begun offering clients brand identity development and design services. “Multicultural Marketing Resources, Inc. is a very well established brand in our industry and it is known as ‘MMR,'” said Cynthia Park, president of Kang & Lee. “We therefore wanted to preserve the company’s widely recognized acronym-based logo, while giving it a fresher, updated look and a touch of contrasting colors to reflect the dynamic character of the multicultural marketplace.”

The website also features a Career Center section where individuals can browse through current opportunities and companies can post their job openings.

In addition, among the new tools available at multicultural.com is the RFPs section where corporations can post (or selectively distribute) free of charge their RFPs (Request for Proposals) or RFIs (Request for Information) for appropriate companies to respond to.

The upgraded website multicultural.com is also an invaluable tool for journalists who wish to connect with an expert when they need diverse sources on any topic they’re reporting on as well as find multicultural marketing experts and story ideas. Journalist can post their query on the website at https://multicultural.com/services/journalists_seeking_experts or request an individual match.

Also new on multicultural.com are special sections devoted to ethnic and niche markets with information on America’s multicultural markets, including African American, Hispanic, Asian American, American Muslim, GLBT, Disability, among others, as well as sections on disciplines such as Direct Marketing, Market Research and Translation.

The new Books and Studies section features suggested books and reports available for sale on the website.

“Our upgraded website has been designed with two goals in mind: to give maximum visibility to our expert clients and their initiatives and to help corporations learn about multicultural marketing and immediately find an expert to get started,” said Lisa Skriloff.

About Multicultural Marketing Resources, Inc.
Established in 1994, Multicultural Marketing Resources, Inc. (MMR) is a public relations agency, marketing firm, publishing company and consulting firm. We help corporations by supplying information on multicultural marketing and diversity tailored to their specific needs; providing referrals to multicultural communications firms (ad agencies, research firms etc.) and helping them publicize multicultural programs and diversity initiatives. We represent the nation’s leading firms with expertise in marketing to Hispanic, Asian American, African American, GLBT, and other niche markets, helping them gain visibility leading to new business for their agencies. We also represent minority- and women-owned businesses and specialize in disseminating multicultural marketing news and advertorials.

Contact:
Lisa Skriloff
President, Multicultural Marketing Resources, Inc.
Editor & Publisher, Multicultural Marketing News,
The Source Book of Multicultural Experts
101 Fifth Avenue, Suite 10B
New York, NY 10003
212-242-3351
212-691-5969 fax
lisa@multicultural.com
www.multicultural.com