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Announcements, Promotions, New Product Launches and Appointments in Multicultural Marketing and Diversity

Date: Jan 27, 2022
Announcements, Promotions, New Product Launches and Appointments in Multicultural Marketing and Diversity
Jan 2022
Multicultural Marketing Resources, Inc. is pleased to announce the launch of its own new product, a new regular issue of Multicultural Marketing News where we spotlight product launches, announcements, new business wins, new campaigns, awards, new hires and promotions in diversity and the multicultural marketing industries.
Promotions, New Hires and Appointments
Chicago-based Insights Agency C+R Research Names Jorge Martínez-Bonilla Senior Vice President and Partner
C+R Research is excited to announce Jorge Martínez-Bonilla as their newest Senior Vice President and Partner. For more than 20 years, Jorge has provided research and consulting services in the U.S. and Latin America. At C+R, Jorge leads the multicultural and Hispanic research divisions, CultureBeat and LatinoEyes. As a life-long language learner, Jorge’s early involvement in cultural exchange programs instilled a sense of deep curiosity that helped him develop a keen sense of cultural awareness and empathy. Beyond his work with the general population, Jorge specializes in multicultural consumer research. He has led research initiatives among all the U.S. Hispanic groups as well as with African American and Asian American consumers. His expertise as an insights professional covers several areas of strategic focus including consumer attitudes and behaviors, new product development and innovation, consumer segmentation, brand positioning, advertising, and communications development across many industries. For more information on Jorge, please visit
New Product Launches
Ethnic Technologies is pleased to announce commercial release of its new E-TECH 2022 software!
New E-Tech 2022 Enhancements
E-Tech 2022 delivers additional market intelligence in many different ethnicities, through twelve months of additional, updated research and new, state of the art software methodologies.
Some of this year’s initiatives have led to:
•     Increased native speakers of Chinese descent, particularly those who speak Cantonese (over 60% increase)
•     Additional Spanish speakers based on research into new first name trends
•     Improved identification of Haitian Creole speakers using French names (over 10% increase in Haitian ethnicity)
•     Increased Tagalog speakers of Filipino descent
•     Increased speakers of Asian Indian languages
These are just some of the enhancements available in E-Tech 2022, which will enable you to better reach key consumers in Hispanic, East Asian, South Asian and African American markets.
The E-Tech Challenge Guarantee
There is nothing the team at Ethnic Technologies loves better than to show our many clients and prospects the marketing power of our products and how we can help. Please contact us for a free analysis of your customer data or sample of our data products to reach the newest, fastest growing and highest dollar value groups of people to market to in the United States, Canada, Brazil, etc.
For more information, contact:
Karen Sinisi
Director of Sales and Marketing
Ethnic Technologies
Phone: (201)953-5380
Amalia Tsiongas
Director of Research & Product Development
Ethnic Technologies
Phone: (866)333-8324 Ext 103
CMI’s 16th Annual LGBTQ Community Survey: Sponsor Your Own Questions!
The Community Marketing & Insights annual LGBTQ Community Survey is the largest (over 10,000 participants) and most inclusive (representing all LGBTQ+ across all ages ethnicities) survey of its kind, spanning 16 years. For $15,000, your company or organization may sponsor four mobile-optimized questions: Two that are proprietary to you and not included in the full report, and two that will be included in the full report, plus report branding. Reporting is on USA respondents; we can provide data from Canada on request.
If interested, please contact Tom Roth at Mention MMR for a 15% discount!
Industry Honors and Awards
MIKADO International: Connecting the world through multicultural marketing, 12 years and counting
We remain grateful for the opportunity to continue our mission of bringing consciousness to cultural marketing through our work. While 2021 was another hectic and challenging year at MIKADO, we also celebrated some amazing milestones.  
We continued to hold our women and minority business certification, something we remain very proud of. We also earned spots on ColoradoBiz Magazine’s Top 100 Women-Owned Business and Top 200 Top Private Owned Companies Lists. MIKADO was also honored with several industry awards for our work in the U.S. and Canada including: 2021 ANA Multicultural Excellence Awards (our first ever, 2), 2021 Viddy Awards (2), and 2021 Hermes Awards (5 Platinum! and 3 Gold).  
We thank our vendors, partners, and amazing clients for giving us the opportunity to create meaningful work – clients such as Comcast, Unilever, Crossings TV, and International Coalition Against Piracy (IBCAP). We are also looking forward to starting 2022 working with some new ones – more to come on that soon! 
CONTACT: Vikas Arora –

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Next Issue:

March 2022 Newsletter

Announcements, Promotions and Appointments in Multicultural Marketing and Diversity
Deadline for reservations: February 22nd
Deadline for copy: February 24th 

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To see upcoming newsletters view our 2022 Editorial Calendar. Weekly and monthly banner sponsorships of the newsletter and stand-alone eblasts to our subscriber list are available. To learn about all advertising opportunities call 212-242-3351 or email or visit
Multicultural Marketing Resources, Inc. is a 100% Woman Owned, WBENC certified and NYC and NY State certified firm.
About This Newsletter 
Multicultural Marketing News (MMRNews), is a free e-mail newsletter published by Multicultural Marketing Resources, Inc. (MMR) and sent to +9000 subscribers. For a free subscription, sign up here.