ABOUT ETHNIC TECHNOLOGIES:
OUR MISSION, OUR HISTORY –
WHAT OUR SOFTWARE CAN DO FOR YOUR BRAND
Ethnic Technologies strives to learn about the world’s cultures and languages through people’s names. We aim to promote diversity and inclusivity in marketing by providing the highest quality multicultural marketing software and data. We believe valuable demographic insights will transform brand marketing and enhance culturally sensitive communication.
Since 1997, Ethnic Technologies has been an asset to multicultural marketing by leading in-depth research in the field of onomastics (names), cultures and marketing. We are devoted to thorough and continued name research, which when coupled with prioritized geographic intelligence allows for a unique software product that consistently produces accurate results that will make your marketing campaigns and studies prosper.
Ethnic Technologies provides accurate, granular and actionable multicultural data. Learn how to grow your multicultural audience with E-Tech.
UNDERSTAND YOUR AUDIENCE
Whether you need to expand your audience for your next campaign or need to find a specific group for your product, Ethnic Technologies provides a predictive, multiculturally-driven software product that can tailor to your marketing needs.
Our software is unique and innovative, predicting Ethnicity, Religion, Language Preference and other demographics based on names and geography only.
It’s really that simple.
With over 180 ethnic groups and more than 80 languages identified on our database, our products are multi-dimensional and comprehensive, delivering accurate predictions of individuals with whom you’ll be engaging.
HOW TO WORK WITH US
Whether you are looking to enhance your own database through our extensive encoding capabilities or are looking to prospect to future clients, we are well equipped to help you reach your niche market.
Our E-Tech software can append our unique ethnic variables onto an existing database. Either you can send your data to us or we can license the software to you, to install at your facility.
Ethnic Technologies can help you reach your key market even if you don’t have your own database. Our Multicultural Lists are available for rental and can greatly increase your marketing capabilities. Ethnic Technologies’ database contains hundreds of demographics alongside our proprietary E-Tech software to help you spend your marketing dollars wisely.
USE E-TECH’S SOLUTIONS IN ANY INDUSTRY
Healthcare * Finance * Retail * Travel * Insurance * Automotive * Gaming * Packaged Goods* Telecom
Learn more about our suite of products at https://www.ethnictechnologies.com/product-suite
See us at the Association of National Advertisers (ANA) Multicultural Marketing and Diversity Conference Nov 6-8 at the Hollywood (FL) Diplomat Beach Resort. Contact Karen Sinisi to set up a meeting.
Director of Sales and Marketing