Multicultural.com is the home of Multicultural Marketing Resources (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.
C+R Research Newsletter | Multicultural Insights: A Marathon, Not a Sprint
Date: Sep 06, 2022
Emerge Smarter Newsletter | September 2022
Greetings! As we enjoy the last days of summer – wrapping up vacations, getting kids ready for school, etc. – we’re excited to share with you our fall edition of our Emerge Smarter Newsletter. This issue features our Multicultural division, CultureBeat. Read on to learn about our latest eBook, More Than Meets the Eye:The Many Shades of Black Identity, our next webinar, A Timely Discussion About Genuine Cultural Connections, as well as various case studies and blogs with a Multicultural focus.
eBook
Last year, we developed an eBook, The Importance of Including the Multicultural Voice in Your Insights + Marketing Strategy Programs – a primer on this topic as well as ways to acquire knowledge about multicultural consumers. And, this year, our CultureBeat experts created an eBook focused on one specific multicultural cohort, the Black/African American community. This eBook, More Than Meets the Eye: The Many Shades of Black Identity, shows that the Black community isn’t monolithic; it’s immensely diverse. Click the button below to learn how diverse this community really is.
The journey into cultural understanding is not always easy; without the right resources and talent by your side, it can feel like an obstacle course; and missteps can happen. It’s a journey that takes purpose, intention, time, and effort. Join our multicultural experts as they discuss key considerations to developing authentic connections with diverse consumer targets and the consequences when these connections are not made. Click below to learn more and to register.
A Timely Discussion About Genuine Cultural Connections Thursday, September 29 | 12:00 pm CDT
Here are a few case studies to demonstrate our vast expertise in Multicultural research and the ways in which we’ve helped our clients tackle their business objectives.
Our in-culture researchers share their points of view on multiculturalism, research, and more in these curated blogs. We hope you find them interesting and helpful in understanding these diverse groups.