eBook

Last year, we developed an eBook, The Importance of Including the Multicultural Voice in Your Insights + Marketing Strategy Programs – a primer on this topic as well as ways to acquire knowledge about multicultural consumers. And, this year, our CultureBeat experts created an eBook focused on one specific multicultural cohort, the Black/African American community. This eBook, More Than Meets the Eye: The Many Shades of Black Identity, shows that the Black community isn’t monolithic; it’s immensely diverse. Click the button below to learn how diverse this community really is.

Webinar

The journey into cultural understanding is not always easy; without the right resources and talent by your side, it can feel like an obstacle course; and missteps can happen. It’s a journey that takes purpose, intention, time, and effort. Join our multicultural experts as they discuss key considerations to developing authentic connections with diverse consumer targets and the consequences when these connections are not made. Click below to learn more and to register.

A Timely Discussion About Genuine Cultural Connections
Thursday, September 29 | 12:00 pm CDT

Featured Case Studies

Here are a few case studies to demonstrate our vast expertise in Multicultural research and the ways in which we’ve helped our clients tackle their business objectives.

• Bringing a Global Brand to the US Via Hispanic Learning
• Can a Major Food Brand Make In-Roads Among Multicultural Consumers?
• Getting Messaging Right Among the LGBTQ+ Audience

Featured Multicultural Blogs

Our in-culture researchers share their points of view on multiculturalism, research, and more in these curated blogs. We hope you find them interesting and helpful in understanding these diverse groups.

• We Live in a Diverse World. Where are You on Your Cultural Journey?
• The Number of People Identifying as LGBTQ+ Has Doubled in 10 years. What’s Driving the Increase?
• The Rise of DIY Beauty in the Multicultural Community
• A Multicultural Moderator Continues to Learn About Evolving Cultures

Meet Some of Our Multicultural Experts