is the home of Multicultural Marketing Resources (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.

Featured Articles


4A’s Multicultural Advertising Intern Program (MAIP) 2011 Class to Complete Semester August 11 with Daylong Symposium-The Face of Talent

Date: Jul 27, 2011

4a’s Multicultural Advertising Intern Program (MAIP) Culminates With “The Face of Talent 2011” All-Day Symposium Honoring 139 Student Participants, Thursday, August 11

Linda Sawyer, CEO, Deutch, A Lowe & Partners Company; Marc Strachan, Vice President Multicultural Marketing, Diageo-NA; and Bonita Coleman Stewart, Vice President, U.S. Sales, Google Inc. to Speak

New York, July 27, 2011—The advertising industry has declared that finding and retaining the best talent is one of its biggest challenges. The 4A’s (American Association of Advertising Agencies), which provides leadership, advocacy and guidance to the industry, is helping to fill that need with its annual Multicultural Advertising Intern Program (MAIP).

The 4A’s will host  “The Face of Talent” event, honoring the graduating MAIP Class of 2011, comprised of 139 students who are completing internships at 4A’s member agencies around the country, on Thursday, August 11 from 8:00am-5:00pm at the Edison Ballroom (240 West 47th Street, New York, NY).

Featured speakers will include Linda Sawyer, the CEO of Deutsch, A Lowe & Partners Company; Marc Strachan, Vice President, Multicultural Marketing, Diageo NA; and Bonita Coleman Stewart, Vice President, U.S. Sales, Google Inc.  Presentations of awards at the symposium will include the Clarence Leroy Holte MAIP Intern of the Year Award; the ANA (Association of National Advertisers) Multicultural Scholarship Winner and the Pantheon Award.   In addition, graduates’ resumes will be collected and published in a book available to members for future employment consideration (79 members of the MAIP Class 2011 have graduated and are looking to begin their careers).

MAIP candidates will have worked at 10-week paid summer internships in the areas of account management, art direction, copywriting, broadcast/print production, digital/interactive design, media planning/buying, project management, public relations and strategic/account planning.

Students are eligible to be selected as MAIP participants if they are: American Indian/Native American, Asian/Asian American or Pacific Islander, Black/African American, Latino/Hispanic, Multiracial or Multiethnic (e.g. Black and Hispanic).  They must currently be a college junior, senior or graduate student, earning a minimum cumulative GPA of 3.0 out of 4 and demonstrate a serious commitment to pursuing a career in advertising, regardless of their chosen major.

“MAIP has provided 4A’s members with the opportunity to attract outstanding students to work with them for the summer,” said Nancy Hill, President-CEO, 4A’s. “Our MAIP students gain practical and hands-on experience.  We provide them with insight into the areas of advertising that interest them and make graduates better prepared to find a full-time position upon graduation.”

This year, MAIP interns were assigned to 4A’s members agencies in the following cities:
New York;  Chicago; Boston; Atlanta;  Dearborn, MI; San Francisco; Los Angeles, Minneapolis; Austin; Boulder; Detroit; Durham, NC; El Segundo, CA; Irvine, CA; Kansas City, MO; Memphis, Parsippany, NJ; Pittsburgh; Portland, OR; Sausalito, St. Louis, Stamford and Warren, MI (see list of agencies that selected interns at end of release).

MAIP was established in 1973 to encourage racially and ethnically diverse students to consider working in advertising.  It has jumpstarted the careers of more than 2,200 aspiring advertising professionals.  In addition, The MAIP Alumni Association (MAA), the close-knit family of the program’s graduates, was established by Marc Strachan in 1981 and provides a nationwide network of alumni contacts, career-development assistance and guidance to past and present selectees.  MAA newsletters and the online website MAIP Alumni Matters ( continues to serve as a resource.  More information about MAIP can be found at

About the 4A’s:
The 4A’s (American Association of Advertising Agencies) is the national trade association of the advertising agency business. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country. The 1,200 member agency offices served by the 4A’s employ 65,000 people; offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry’s spokesperson with government, media, and the public sector.   ( and @4As)

Contact:  Joan Behan-Duncan, or 212 850-0724.

Agencies that hosted MAIP interns include:

archer>malmo                                       Arnold                                                   Barkley

BBDO Atlanta                                        BBDO Worldwide (New York)                  BBH

Brunner                                                 Butler, Shine, Stern & Partners               Campbell Mithun

Campbell-Ewald                                      Cramer-Krasselt                                    Crispin Porter + Bogusky

DDB Chicago                                         DDB Worldwide Inc. (New York)              Dentsu Network

Deutsch Inc.                                          Digitas (Boston)                                     Digitas (Chicago)

Digitas (New York)                                 Digitas (Stamford)                                  Draftfcb (Chicago)

Draftfcb (Irvine)                                       Draftfcb (New York)                                Draftfcb (San Francisco)

Draftfcb Healthcare                                 Energy BBDO                                        Eric Mower and Associates

Euro RSCG (Chicago)                            Euro RSCG (New York)                          Fallon

G2                                                        GolinHarris                                       Goodby, Silverstein & Partners

Gotham Inc.                                          Grey Group                                           GroupM Worldwide

GSD&M                                                Hill Holliday                                           Horizon Media

Identity (Birmingham)                             Identity (New York)                                 Initiative (Los Angeles)

Initiative Worldwide (New York)                The Kaplan Thaler Group                        Kirshenbaum Bond Senecal + Partners

Leo Burnett Worldwide                           The Martin Agency Inc.                           McCann-Erickson (Birmingham)

McCann-Erickson (New York)                 McGarrah Jessee                                   mcgarrybowen (Chicago)

mcgarrybowen (New York)                      McKinney                                              MEC

MediaCom                                             MediaVest                                             Merkley + Partners

Mindshare (Chicago)                              Mindshare (New York)                            Momentum Worldwide (New York)

Momentum Worldwide (St. Louis)            MPG (Boston)                                       MPG (New York)

NeoOgilvy                                              Ogilvy & Mather (Chicago)                      Ogilvy & Mather Worldwide

Ogilvy CommonHealth Consumer Care     PHD                                                     Publicis

Publicis & Hal Riney                              Publicis Modem                                     Publicis Healthcare Communications

Saatchi & Saatchi                                  Starcom MediaVest Group                      TBWA\Chiat\Day

Team Detroit                                          Team One                                             Universal McCann (Los Angeles)

Universal McCann (New York)                 Wieden + Kennedy                                Y&R