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2004-2005 Edition of The Source Book of Multicultural Experts Is Published by Multicultural Marketing Resources, Inc.

Date: Jul 15, 2004

7thEdition of Reference Guide Provides Resources for

Journalists and Marketing Executives


NEW YORK CITY — Multicultural Marketing Resources, Inc. announces the publication of the 2004-2005 edition of The Source Book of Multicultural Experts (ISBN 0-9666315-6-0). Published in a convenient desktop handbook size, The Source Book of Multicultural Experts is an invaluable tool for both journalists and marketing executives. Over 200 companies and organizations are listed with full contact information and, for many, a description of services. Companies listed in this year’s book can be found at the end of this email. Selected sections of this year’s edition will soon be posted on the web at


Multicultural Marketing Resources, Inc. is a NYC-based public relations and marketing company representing the nation’s leading experts in marketing to multicultural America, businesses owned by minorities and women as well as corporations with diversity and multicultural advertising news. Now in its seventh year, the 2004-2005 edition is an updated and expanded edition of The Source Book of Multicultural Experts, which was first published in July 1998. This year the company celebrates its 10thAnniversary.


What’s inside: Cross-reference listings guide readers to find a company by business type  (e.g. ad agencies, large corporations, professional organizations, seminars, research firms) and by industry area of expertise (e.g. financial services, entertainment, telecommunications.) Market sections are sponsored by leading advertising agencies that help companies reach these markets: Prime Access, Inc. sponsors both the African American and the Gay & Lesbian market sections; the Asian American Market is sponsored by Kang & Lee Advertising; the Hispanic Market is sponsored by Lopez Negrete Communications, Inc. and the Multicultural Market is sponsored by GlobalWorks Group.  KSCI-TV returns as a sponsor of the special Asian Media section, as does KTSF-TV (Chinese American Consumer Buying Behavior section) and ABS-CBN International (The Filipino Market section). This year’s Source Book features ads from Interviewing Service of America (ISA), The Cartel Group and Inside the Culture.


Statistical highlights from the expert-written Source Book articles (based on Census 2000 results) include: –Of the $237 billion spent on advertising in the U.S. in 2002, less than 2% of expenditures went to programs directly targeting a consumer population which constitutes almost 30% of the country and commands an annual purchasing power in excess of $1.5 trillion. –5.3 million Black households earn $40,000+ annually. That makes nearly half the African American population middle-class or above. In the general market, that number is 56%. –Latinos are now the nation’s largest minority, making up 13% of the total population. –While the annual median household income of total US is $42,148, and the Caucasian market is $44,226, the annual household income for Asians is $55,521. According to an independent Filipino consumer study conducted by ISA, the annual household income of Filipinos is $59,000. –Asians not only boast the highest household income level of all groups in the U.S., but they also have the highest level of educational attainment (44% holding B.A. degrees or higher) and among the strongest rates of business and home ownership. —The gay consumer marketplace represents some 15 million ethnically diverse consumers with buying power of $450 billion to $500 billion annually.The Census results give corporate America, advertisers, retailers and marketers all the evidence they need to understand the value of developing business plans that attract ethnic consumers.


Journalists can browse listings, categorized by industry and market segment, to find a knowledgeable expert to provide background information or a quote for publication.  These experts serve as credible sources, for articles on ethnic communities or multicultural marketing, and to add their voices to year-round coverage of a diverse America.


Marketing executives will find ad agencies, research companies and other experts in multicultural marketing to help them reach these growing populations—minority communities that will represent their majority customer in not just urban areas, but all over the nation. Human resource and purchasing executives will find contacts for vendors and suppliers that are minority- or women-owned businesses.


Many companies listed in The Source Book have also been profiled in Multicultural Marketing News, a bi-monthly newsletter published by Multicultural Marketing Resources, Inc. and in the emailed newsletter, MMRNews. “We decided to publish the first Source Book of Multicultural Experts because of the volume of calls we were getting from reporters seeking diverse sources for stories and from marketing executives looking for experts to help them reach ethnic customers,” said Lisa Skriloff, Publisher, The Source Book of Multicultural Experts and President of Multicultural Marketing Resources, Inc.  “The Source Book makes it easy for them to get in touch with these experts. Furthermore, we established the Multicultural Marketing Library & Knowledge Center to help journalists and marketing executives with their tailored queries.”


The Source Book of Multicultural Experts is available for sale for $59.95 + $3.50 shipping (+$5.17 tax for NY state addresses) and is provided free of charge to journalists seeking to expand their source list in general or for a particular article. To order a copy, mail a check, payable to Multicultural Marketing Resources, Inc., to 286 Spring St. Suite 201, New York, NY 10013, Fed Tax ID: 13-3873925. Credit card payment accepted.  For more information, phone 212-242-3351, fax 212-691-5969, or e-mail




Multicultural Marketing Resources, Inc.


Melanie Eisenberg,

Lisa Skriloff,


Purchase a copy of the 2004-05 Source Book of Multicultural Experts (Available Now).Please hit the reply button, fill out form below and send. Or, fax to 212-691-5969.


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Companies listed in the 2004-05 edition of The Source Book of Multicultural Experts include:


:30 Segundos LLC

21st Century Marketing
A Partnership, Inc.
ABS-CBN International
Act-é Marketing Solutions, Inc.
AdAsia Communications, Inc.
Agnew Tech-II
Aguilar Productions, Inc.
Allen and Partners, Inc.
Alston Marketing Group
Amber Multicultural Marketing
American Advertising Federation, AAF
American Marketing Association, Marketing News Magazine
Aragón Advertising
Arcos Communications
ASB Communications
Asia Link Consulting Group
Asian American Advertising Federation, 3AF
Asian Market Source, LLC
Association of Hispanic Advertising Agencies (AHAA)
Association of National Advertisers, ANA
Balita Media, Inc.
Banta Direct Marketing Group
Barfield Public Relations, Inc.
Barreto & Brightwell Associates, Inc.
Bernard Hodes Group
Bilingual Research Services, a Division of Eastern Research Services
BLH Consulting, Inc.
Bodkin Associates, Inc.
The Bravo Group
Bromley Communications
C R Market Surveys
Campbell Communications
Carmen’s Cupones y Consejos (Carmen’s Coupons, Tips & Advice)
The Cartel Group
Casanova Pendrill
Chinese Media Net, Inc.
CinéMaya Media, Inc.
Circulation Expertí
Consultants Marketing Network
Creative Alliance Communications
Crossover Creative Group
Cultural Access Group
Cultural Edge Consulting
Cultural Vision Research, LLC
d.a.t. Advertising Group, Inc.
Dae Advertising
Daniel Gonzales & Associates
Data Prompt International
DCA Professional Search, LLC
Dieste Harmel & Partners
Diversity City Media
Double Platinum
Durazo Communications, Inc.
E. Morris Communications, Inc.
The Eden Communications Group, Inc.
El Diario-La Prensa
El Lider USA – Hispanic Bilingual Publication for North Texas
EMG (Ethnic Marketing Group, Inc.)
Enlace Communications, Inc.
Equals Three Communications, Inc.
Erlich Transcultural Consultants
Essence Communications Partners
Estee Marketing Group, Inc.
Ethnic Solutions, Inc.
Factor, Inc.
Filipinas Publishing, Inc. DBA Filipinas Magazine
Focus Latino – Qualitative Consumer Research
Focus USA
Fox Sports en Español
Galindo Publicidad, Inc.
Garcia Research Associates, Inc.
Geoscape International, Inc.
glbtq, Inc., the encyclopedia of GLBT Culture
GlobalWorks Group
Godwin Van Brunt Institute of Multicultural Research
Heinrich Hispanidad, a division of Heinrich Marketing, Inc.
Hill, Holliday Hispanic
Hispanic AIM
Hispandirect Consulting
Hispanic Market Weekly
HispaniCare, a division of DrTango, Inc.
HispanicWorks (a division of GlobalWorks Group)
Horowitz Associates, Inc.
House Films
Houston Rockets/Toyota Center
The Hunter-Miller Group
IMAGES Market Research
India-West Publications, Inc.
INQ7 Interactive, Inc.
Inside the Culture
The Insight Works, Inc.
International Channel Networks
International Trade Information, Inc.
Interviewing Service of America
Isaac Lasky Consulting
The Israeli Network
IW Group, Inc.
J & J Image Group, Inc.
JMJ Information Services
Jungle Communications, Inc.
Kang & Lee Advertising
Kelley Chunn & Associates
Kiyomura-Ishimoto Associates
L3 Advertising, Inc.
La Agencia de Orcí & Asociados
La Opinión
LÁPIZ Integrated Hispanic Marketing
Latino Eyes
Lazos Latinos – Latino Branding and Advertising
Life’s Journey, LLC
Linda Konner Literary Agency
López Negrete Communications
Los Angeles Sentinel
Mantram Magazine
Master Communications, Inc.
Matlock Advertising & Public Relations
Media 8
Mediamark Research Inc., (MRI)
Mendoza Dillon
Meridian Resources Associates
Merkafon-Teleperformance, Inc.
MFM Trade Meetings
Miami Market Research, Inc.
Millward Brown – Multicultural Practice
Mosaica Multicultural Marketing
MPG Diversity
MRSI, Marketing Research Services, Inc.
Multicultural Edge, Inc.
Multicultural Foodservice and Hospitality Alliance
Multicultural Insights, Inc.
Multicultural Marketing Resources, Inc.
Muse Cordero Chen & Partners
Naqmayam Communications
National Lesbian & Gay Journalists Association (NLGJA)
New American Dimensions
Nielsen Media Research
Ntouch Communications Group
Opinion Access Corp.
Ornelas & Associates
Osmosis Medialab, Inc.
PanCom International, Inc.
Papel Media Network, LLC
Paragon Language Services
People en Español
Planet Latino Market Intelligence, Inc.
Prime Access, Inc.
Prime Image Media Group
Protocol Marketing, Inc.
Qualitative Insights
Real Men Cook
Reynardus & Moya Advertising
Rieger Research, Inc.
RK Hispánica Direct
RL Public Relations & Marketing, Inc.
Roslow Research Group
RTVI Russian Language TV
Schramm Sports & Entertainment
Segmented Marketing Services, Inc. / Urban Call
Selecciones Reader’s Digest
Simmons Associates, Inc.
Simmons Market Research Bureau, Inc.
SNB Publishing, Inc.
Strategic Research Institute
Synovate Diversity
Tapestry, the multicultural division of Starcom MediaVest Group
Ten Communications
Terman Consulting Group
Time Advertising
TNS Market Development
Tovar Manriquez Group
True Agency
UNITY: Journalists of Color, Inc.
UrbanWorks Entertainment
Vanguard Communications
The Vidal Partnership
Virtual Marketing Associates
Vision – X Inc.
Vivelo! A Clear Channel Entertainment/Televisa Company
WING Latino Group
Witeck-Combs Communications
Zebra Strategies