Below are testimonials for Multicultural Marketing Resources, Inc. and its services and publications.
Multicultural Marketing Resources, Inc.
Thanks Lisa! Good news. P&G reached out to me to partner with them on some of their brands. Thanks to you referring me to the AdAge editor to get a quote from me. You said this would happen ..Thank you so much!
Wil Shelton, CEO, Wil Power Integrated Marketing |Consultant|Speaker
For nearly twenty years, Lisa Skriloff has designed public relations programs for companies that I have helmed in the advertising industry. All these programs have shown great results and achieved beyond their goals. Ms. Skriloff is a proven expert in the multicultural field with a unique understanding of America’s diversity.
Daisy Expósito-Ulla, Chairman/CEO, d expósito & Partners, Former Chairman/CEO, The Bravo Group, a Y&R/WPP Company
I was invited to submit my career history to the American Advertising Federation for their consideration to the AAF’s Hall of Fame. It is a highly competitive, meticulous, arduous selection process — and we had absolutely no doubt that Lisa was the right person to carry out the task. On April 24th, 2018 I was inducted!
Daisy Expósito-Ulla, Chairman/CEO, d expósito & Partners, Former Chairman/CEO, The Bravo Group, a Y&R/WPP Company
Advertising and marketing people tend to be very demanding of public relations efforts. In the case of Lisa Skriloff we’ve always been aware that she’s our go-to-expert when a project demands a special strategy, a certain finesse of execution or a distinctly nuanced political approach — Lisa Skriloff is that first-rate, seasoned P.R. expert!
Lisa Skriloff is one of the smartest practitioners of the Public Relations discipline in America today. Her specialty in Multicultural is impressive and unique. Her ethics and high standards complete and round who she is and explain her constant success.
Jorge Ulla, Founding Partner, d expósito & Partners
How I Became Lisa’s Client
In 1997, I became the head of New Business Development and Client Strategy for Kang & Lee Advertising, a prominent advertising agency focused on Asian American multicultural markets. Kang & Lee was an independent agency at the time, but within three years was acquired first by Young & Rubicam Advertising, and then the WPP Group – then the world’s largest communications holding company.
Since Asian American multicultural marketing was still in a fairly early growth stage when I joined Kang & Lee (as opposed to the many brands already engaged in marketing to Hispanics – the largest multicultural consumer population in the USA), I made it my mission to promote the discipline of Asian marketing overall and, in doing so, to simultaneously position my agency as the “leader” in the discipline.
To accomplish this, I searched for qualified public relations firms who could help me with my dual mission, and I rapidly connected with Lisa Skriloff. Lisa’s company, Multicultural Marketing Resources, had carved out a unique “niche” in promoting multicultural segments, the brands marketing to them, and the various industry providers working in the space – including agencies, research companies, and targeted media brands.
Why I chose to work with Lisa
After learning about the experience of Lisa’s firm, and her own deep background in senior marketing positions (e.g. at the New York Times and elsewhere), I decided that she would be the partner for me at Kang & Lee. Not only did Lisa have the specialized knowledge and perspectives related to the bottom-line IMPORTANCE and revenue contribution of multicultural segments for brands, but her firm offered a suite of suitable products and channels for our agency to publicly disseminate information about the Asian American multicultural segments, as well as our own agency success and capabilities. These included a dedicated database of the top journalists, brand managers, and agency/media leaders in the country who were particularly interested in multicultural marketing and would therefore be receptive to receiving targeted information. Also, Lisa’ firm was already publishing an annual “Sourcebook of Multicultural Experts” which afforded us an opportunity to focus our market and agency information in a printed (and eventual, ONLINE) resource which became a “bible” for people active in the multicultural marketing industry.
What Lisa Did for Me/US
During the 15+ years that I partnered with Lisa for Kang & Lee’s public relations needs, she sought out and secured thousands of opportunities for our agency to be highlighted within the multicultural marketing industry, thereby dramatically increasing our exposure overall and, importantly, with potential clients with whom we could engage. Her efforts included developing media interview opportunities for us in both “mainstream” and trade media, allowing us to achieve of constant “drumbeat” of commentary as an industry leader. Lisa also secured high profile speaking positions for us (often as Keynote speaker) at important national and regional marketing conferences. She worked with us to develop our annual long list of agency press releases which she then disseminated broadly both domestically and internatoinally (e.g. in Canada, where we were also active). She also engaged in logistics management of key agency events and receptions we held for the industry.
Lisa’s Impact on our Business
At the end of each year, Lisa summarized her annual achievements for us in a retrospective binder which was so thick, we could barely fit it on our office shelves! Her annual work for us regularly generated many millions of media impressions for us in targeted channels where our industry partners and prospective clients would be sure to encounter our messaging.
Perhaps more importantly, within the first 3-5 years of working with Lisa, her efforts greatly contributed to the Kang & Lee brand becoming the first, top-of-mind “go to” agency for any client or organization looking for information about, or services within, the Asian American market. This achievement allowed our agency to achieve a position where in addition to our own, proactive New Business Development efforts, new brands and clients seeking to engage in the marketplace often sought us out, even before we initiated our own contact with them.Over the course of many subsequent years, this led to our success in garnering many new clients, worth millions of dollars in annual revenue for our agency.
Saul Gitlin, Former EVP Strategic Services & New Business Development, Kang & Lee Advertising a Young & Rubicam / WPP Group Company
Here (is my renewal form) and THANK YOU both for the past year. You are amazing and we love working with you.
Thomas E. Roth, MBA, Founder, CMI
Lisa Skriloff is without question the premier visionary trailblazer who has succeeded in galvanizing the focus on the business case of valuing racial, ethnic and linguistic diversity in America. Thanks to her tenacity and expertise, MMR provides an organized, unique, consistent, and quality platform to showcase industry experts who fuel and sustain the growing multicultural movement in America as U.S. demographics continue to shift. MMR is the quintessential, must-have resource for anyone who wants to find the leading experts in marketing to diverse audiences. … All true and my pleasure to contribute, Lisa. You’ve done so much for all of us in the choir on this multicultural journey. We need you and MMR, as the struggles continue.
Sheila L. Thorne, President & CEO, Multicultural Healthcare Marketing Group, LLC
Thank you! Great working with you! You are great at what you do.
Christine Lehtonen, President, asterixGROUP
No words can describe you Lisa, you have been a guiding star in my journey with multiculturalism. I admire your dedication and your way of giving back to Multiculturalism in the US. If I can only do one tenth in Canada of your accomplishments, I would be honoured. It has been and continues to be a pleasure to know you and to be motivated with all that you do and represent. Stay blessed, you are one of a kind!
Gautam Nath, Leadership Catalyst #Togetherwecan, March 17, 2018, Gautam was a client of Lisa’s
Have always been impressed with Lisa’s innovative MultiCultural Newsletter that she had the vision and ability to create that combines travel news of interest to ethnic and niche travelers and those who market to them. Intrigued by her newest creation: Dance Travel News.
Maria Lisella, Award-winning pro in travel/culture for trade, consumer and custom sites. Queens Poet Laureate, literary curator, January 8, 2017, Maria worked with Lisa but at different companies
Lisa is a delightful person and professional. She and her team are honest, well versed and always responsive.
Nilda Velez, US Hispanic Marketing Expert, February 10, 2010, Nilda was a client of Lisa’s
Lisa is a truly dedicated individual and an exceptional business and resource partner. Having found the niche in which to build her company, mission of Multicultural Marketing Resources provides a tremendous focus to the importance of multicultural marketing. Lisa is a true thought leader in this space in making cogent observations and being regular contributor to the advancement and understanding of multicultural marketing in Corporate America today. I highly recommend her and MMR most heartily for any engagement given not only for her strong expertise but also for the passion her company brings to the marketplace.
Gwen Kelly, Multicultural Marketing Evangelist and Thought Leader, May 27, 2009, Gwen worked with Lisa but at different companies
I’ve known Lisa for years and have found her to be a generous and diligent PR person and good friend. She truly cares about her clients and creates opportunities.
Aliza Sherman, Web Pioneer, Cannabis Entrepreneur, Author of “Cannabis and CBD for Health and Wellness,” November 29, 2004, Aliza worked with Lisa but at different companies
For all the years I have known Lisa, and they have been many, she has always impressed me with her entrepreneurial spirit. Her approach to business is unlimited to what her experience has been, as she always has strived to go beyond what she’s done to do more. From sales, to publishing, to writing books and creating her current company, Lisa has always had her pulse on the next big thing and executed against it flawlessly. Not many people can count as many accomplishments as Lisa can, which to me makes her a unique and special member of our Hispanic marketing community.
Diane Librizzi, Teaching Assistant Extraordinaire, September 23, 2011, Diane worked with Lisa but at different companies
Lisa and her staff at Multicultural Marketing Resources, Inc. are simply wonderful. Lisa is incredibly organized, thorough, and always interested in new ideas and new ways to add value to her business. Lisa’s combined her breadth of marketing experience, entrepreneurial spirit and passion for the multicultural market into a valuable resource for corporate executives. It is always a pleasure working with Lisa. She is very connected, knowledgeable and has her finger on the pulse of everything happening in the multicultural marketing space.
Elinor Kinnier, Director of Marketing and Outreach at nZone and Family Pastor at New Life Christian Church at the nZone, February 25, 2011, Elinor worked with Lisa but at different companies
Thank you! Great working with you! You are great at what you do.
President
Speakers Showcase
Dear Lisa, I am writing to express my satisfaction with the Multicultural Marketing Resources, Inc. Multicultural Speakers Showcase. In addition to the leads that I regularly receive from MMR; I have also had a variety of conversations with individuals who have contacted me directly, via the website link, to extend conference speaking invitations. Specifically, Yartish at MMR recommended me to ECRM as a competent candidate to speak on the topic of Hispanic and Specialty Foods Marketing. Thank you for extending to me an opportunity to participate in your Speaker’s Bureau. I look forward to renewing my commitment with you next year!
Managing Director and Senior Strategist
This is a short note to let you know how pleased we were with Multicultural Marketing Resources’ speaker showcase service. The service generated several speaking engagements which ended up putting us in front of key industry executives that we may not have otherwise been able to meet. It’s a service I would recommend to anyone interested in being featured at key industry conferences and functions.
CEO / Executive Producer
Source Book of Multicultural Experts
LOVE the Source Book and love all of you!
Rick Aguilar, President, Aguilar Productions, Inc
Thank you! That’s the best value you guys can bring to small biz like mine!!! That’s why I religiously renew every year!!!
President
We’ve gotten more leads for new business with our listing in the MMR Source Book than from any other advertising vehicle. We consider it a must in our advertising mix! It performs better and better every year. Plus the MMR staff is great to work with!
Partner
We received an inquiry based on our placement in your Multicultural Source Book. Thanks, Lisa
U.S. Sales Director
The Source Book of Multicultural Experts is certainly a must-have tool for anyone in the multicultural/diversity field.
Sunday and Features Editor
Reporter testimonials for the Source Book of Multicultural Experts
Hello Lisa, I would like to thank you once again for your help and support on my story about immigration. I am enclosing a copy of an article with some quotes of interviews with Dr. Andy Erlich, Victoria Negrete, and other professionals, and immigrants. You created a whole network to do this project in a very professional manner. I hope we keep in touch in the future. And if I could be of any help don’t hesitate to call me. The story was published in several Spanish newspapers in the US, Mexico and South America. I am enclosing a couple of links, from the US and Argentina.
Associated Press
Hi Lisa, Your firm sent me a copy of the Source Book of Multicultural Experts a while back which I’ve misplaced. Could I get another copy? I’ve always found it to be helpful, and I’ll need it even more now since I am joining the team that covers marketing and advertising for our paper.
USA Today
Eblasts, Press Release Distribution via MMRNews
Eblast Open Rate Report, Press Release Distribution via MMRNews
This is a great showing! I just discussed your reporting. We’ve executed opt-in eblasts previously and the effort we did last year generated 12.88% and 12.97% opens on two deployments. And those numbers we’re considered very, very good. This 16% open rate is excellent!!! Speaking of recipients, the open list is a stellar round-up of really top-tier brands — many of whom are Nielsen clients, so the information in the release and report should definitely resonate with them.
Regarding the media and ethnic press…we have identified a number of reporters and writers at many of the outlets listed.
Thanks in advance. Very pleased with the outcome thus far!
The professionalism and partnership experience I had with MMR’s team has been outstanding. In putting together and distributing The Forum’s eblast promoting our annual conference, MMR’s team reminded me of deadlines, followed up and monitored our campaign’s progress. A great collaborative and value adding promo spend. Rocky Buencamino, Marketing Communications Manager for The Forum on Workplace Inclusion
Eblast topic: Multicultural Marketers Needed for U.S. Multicultural Marketing Academic Study Thanks! I already go 12 enthusiastic responses in the last hour! I’ll look out for the links. A great tool for my study! Thanks again! J.P. James, Rutgers Business School
Eblast topic: NAMIC’s Excellence in Multicultural Marketing Awards (EMMA) – Call for entries deadline June 13th Wow, this is great information. Thank you so much for sharing. I was so pleased to receive a call from Western Union inquiring about the EMMAs and they mentioned they saw the eblast from MMR. So great to see results! Susan Waldman, Senior Manager, Research and Publications, National Association for Multi-ethnicity in Communications
I have to tell you that you guys really have a great reach. The success we have had with this release is just proof we made a good decision to work with MMR. I get so many of the large corporations saying that they get your eblasts, very rewarding.
Eric Lipp, Open Doors Organization; Eblast topic: Disability Travel On The Rise Despite Barriers To Access
We distributed an eblast press release/announcement promoting our Multicultural Social Communications Leadership Forum via MMRNews newsletter. The response was immediate and we were very pleased with the number of people who then signed up for the conference. We are still getting emails from your list with requests about our next events! This is a great tool and I plan to include MMRNews distribution to your multicultural industry list again in future conference marketing plans.
Steven Etzler, CEO & Founder, Business Development Institute
We’ve gotten such a tremendous response from the executive list that the feeling is we don’t need to go out to the journalists at this time. However, that could change! If so, I’ll keep you posted. Thanks again for everything! Multicultural Marketing News really delivered!
Vice President, Marketing, Top 10 Global Research Firm
I look to the MMRNews updates to keep current on multicultural events in my area. I recently attended the Fourth Annual Hispanic Digital And Print Media Conference, which I never would have found had it not been for MMR. The event was a success, and will certainly have a positive impact on my business.
Matthew Grotenstein, Director US Business Development, CLS Communication
I have used your service and have received terrific results.
Billy Scheiner, New Business Manager, Competitrack.com
I’ve been meaning to contact you to thank you for your assistance in servicing our release. The results have been great. I’m attaching a pdf file of the stories that have broken so far and we are working hard on managing other requests, including Newsday. We will keep you posted. FYI — we made the Sunday New York Times yesterday!!!
Listen, we were so pleased with the results of the co-op e-blast, we are interested in the solo e-blast. When would be the earliest opportunity that we could get one out?
This was a great tool to get information out. I received more calls and inquiries from people who said they just got the e-mail than from any other source!
Just to give to a heads up that Fox News – Good Day New York just called to see if I can sit for an interview tomorrow am. They found my name through MMR News!
Been getting calls and emails all day.
The responses are overwhelming.
We find the e-blasts to be extraordinarily effective, so we will continue to use them. We’ll definitely get back to you when we have news to broadcast. You guys do that better than anyone.
Press Referrals
Thanks to MMR’s partnership and credibility with the media community, our YouTube channel “Moments to CultuRise” was featured in the Your Money section of the New York Daily News as an innovation in social media. Their support of our efforts and proactive approach to connecting the dots gave not only our company great visibility; but also put a Hispanic marketing asset on a mass media outlet. Thank you for your support MMR! Liliana Gil, Managing Partner, AG-XL Alliance
NYU Class: Ethnic Marketing: How to Target the Multicultural Consumer
I found Lisa Skriloff’s class, Ethnic Marketing: How to Target the Multicultural Consumer to be extremely analytical, diagnostic and informative. The inclusion of real world practitioners covering each diverse segment was fantastic and very affective. Mixing these strong POVs with the corporate point of view made the business case clear for multicultural marketing. Lisa’s teachings and insights throughout the class were confirmed by all of the guest lecturers.
Andrew G. Levy, VP, Business Development, Global Diversity Marketing
This class gave me the foundation I needed to go forth in creating a multicultural marketing program worthy of my organizational goals with the ability to serve our changing population. I was impressed with the quality of speakers and the overall wealth of information presented. This is definitely a program that I will refer to my colleagues.
Dorian Harriston, Program Director Communications & Marketing, Ohio State University Medical Center
Lisa Skriloff’s Multicultural Marketing class is phenomenal and should be required learning for anyone who is interested in multicultural marketing, works in multicultural marketing, or seeking a career in this area. Providing a wealth of information from a variety of experts in the multi- culti field, Lisa’s class is engaging, eye-opening and relevant to re-thinking marketing and advertising strategies as they apply to targeting today’s new multi-culti mainstream.
Elaine Meryl Brown, Emmy Award winning Media Executive and Co-Author, “The Little Black Book of Success: Laws of Leadership for Black Women”
I wanted to let you know that yesterday at a brand strategy meeting we were discussing the addition of a strategy around ethnic marketing for our brand specific to Hispanics. The discussion sort of started and ended with the translation of brochures into Spanish. Thanks to your class, I was able to effectively participate in the discussion and bring value by bringing to light the complexities of marketing to this community and the need to go further than just a piece being translated. We discussed the need to not only target the patient, but those that influence the patient, the different cultures represented within this community, and the need to reach out to an agency that has demonstrated effectiveness in marketing to Hispanics within our industry. I think I knew more than most in the room and it felt kind of nice given that I am still fairly new. Thought you would want to know the positive impact of this course in someone’s day to day. Thanks again!
Student, NYU course
Corporate Training and Presentations
When the ANA School of Marketing was faced with the challenge of delivering a customized multicultural training program for one of our clients, we partnered with Lisa Skriloff for help. Lisa was instrumental in identifying three subject matter experts who worked with us to develop an engaging and insightful workshop. In doing this, not only did Lisa vet numerous potential resources but she also dedicated many hours to working with the subject matter experts to harmonize and refine the content, producing a seamless lesson plan. The workshop was a success which could not have been achieved were it not for Lisa’s work ethic, resourcefulness, and expertise.
ANA School of Marketing
Public Relations
It is not very often that I feel compelled to write an unsolicited testimonial about someone whose excellence is truly outstanding. This is one of those rare moments. Lisa Skriloff of Multicultural.com is a consummate professional whose expertise in public relations has literally blown me away. While I have personally known Lisa for more than fifteen years and can vouch for her intellect and integrity, it is only recently that I have come to understand what she does professionally and appreciate how well she does it. A little more than a year ago and after 28 years of clinical practice, I launched a web-site for my dental practice. (better late than never). The site was designed by an expert with knowledge of search engine optimization and the ways of the web, but visibility was slow in coming. I started to write a blog and developed a presence,albeit small, on Twitter and Facebook. With a sense of accomplishment that I had entered the 21st century, I showed Lisa what I had been doing and that’s when she rocked my world. In a very clear informative manner, Lisa suggested that she could help me “get noticed.” And just like that (snap of the fingers), I was being interviewed for various publications. I’ve appeared in articles on MSNBC.com, Wall Street Journal.com, Inc.com and will be “featured” in a book about businesses that use social media. All of this activity took place within a span of about six months from the time Lisa and Multicultural took me on. The piece de la resistance was seeing myself in The New York Daily News on November 1st……nearly a full page color photo on page one of the Finance Section with an accompanying article. Talk about visibility! Lisa and her team are fantastic! They are a pleasure to speak with, they regale in our success and they make it fun. Most importantly, as public relations professionals, they get results! I’m very thankful.
Michael Sinkin DDS
Event Planning Services
Thank you for the outstanding job you and your staff did on The Daily News Multicultural Small Business conference. This event, which took place on June 21, 2011, was a huge success with over 700 small business owners attending. You help in identifying and recruiting speakers, promoting the event on your e-newsletter, and organizing our speakers thoughts prior to the conference was invaluable and guaranteed us the success we enjoyed. I especially appreciated the opportunity to have you moderate a panel which was extremely well received. In addition, having MMR representatives on-site at the conference really gave me the extra help I sorely needed to make everything run smoothly. I look forward to working with you on future projects of this type and thank you again for your time and efforts in contributing to the successful event we hosted.
Larry Oliver, Sales Development Director, New York Daily News