View articles featuring news about MMR or quoting us as well as articles by Lisa Skriloff, President of Multicultural Marketing Resources, Inc.
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Articles authored by Lisa Skriloff, President, Multicultural Marketing Resources, Inc.
Lisa Skriloff, President, Multicultural Marketing Resources, Inc., quoted in an article by Allen J. Sheinman, “The Return to Europe’s Museums,” Travel Weekly, Jul 05, 2022
Lisa Skriloff, President, Multicultural Marketing Resources, Inc., quoted in an article by Stephanie Selesnick, “Steps to diversify your workforce – today and tomorrow,” Exhibition World, Issue 5, 2021
Lisa Skriloff, Editor, Multicultural Travel News, quoted in an article by Lavanya Sunkara, “Diversity in Travel Marketing,” Aug 31, 2021 issue of Adventure Travel News
Lisa Skriloff selected by ANA (Association of National Advertisers) as Judge on the Multicultural Excellence Awards Jury
Lisa Skriloff featured in Q&A article “New Member Spotlight” in Women’s Media Group Newsletter https://www.womensmediagroup.org, Dec 30, 2020
UW – Madison grad Lisa Skriloff featured in “RECOGNITION” article in alumni magazine On Wisconsin “Marketing Multiculturalism,” Winter 2020 issue
Lisa Skriloff quoted in Arkansas Business “Seizing a Moment for Multicultural Marketing,” Aug 31, 2020
Seizing a Moment for Multicultural Marketing
Lisa Skriloff quoted in Trade Press Services article “How to Create a Multicultural Marketing Strategy,” June 15, 2020
Lisa Skriloff quoted in USA TODAY article “How did Pepsi’s ad even get off the drawing board?” April 6, 2017
Lisa Skriloff quoted in Travel Market Report article “Hispanic Travelers Look Beyond Spanish-Speaking Agencies,” March 13, 2017
Lisa Skriloff quoted in ANA B-to-B Marketer article “Shattering the Myths of Multicultural Marketing,” January 11, 2017
Lisa Skriloff mentioned in article “Covering Latino Consumers: The History of B2B Trade Journals for Hispanic Advertisers, Marketers and the Media Industry,” HispanicAd.com, November 12, 2016
Lisa Skriloff quoted in MarketWatch article “How liquor companies are breaking into minority markets” along with client Leo Olper, D Exposito & Partners marketing executive
Multicultural Marketing Resources mentioned in NBC News #superbowl ads article on NBC BLK “Minority Owned Advertising Agencies Shut Out on Game Day” along with clients Monique L. Nelson, UWG Chairman/ CEO @MoniqueUWGCEO and Ron Campbell, President and Chief Strategist, Campbell-Communications @ronstrategydoc
MMR Quoted or Featured
Multicultural Marketing Resources listed in Profiles of Multicultural PR Firms in O’Dwyer’s, June 2014
Meet the Multicultural Media PRSA NY
Lisa Skriloff quoted in article “The Cultural Connection,” Diversity Woman
Lisa Skriloff Featured in “What’s In Your Hand?” Radio Show (WHCR 90.3FM), February 8, 2013
“Hispanic Public Relations Association names Lisa Skriloff of Multicultural Marketing Resources as May 2012 Member of the Month!”
Hispanic Public Relations Association
“Car Campaigns for all Consumers,” Detroit News, December 8, 2011
“9 Great Business Ideas for 2013,” BusinessNewsDaily June 26, 2012
“Enhanced tools offer added insight,” Hispanic Market Weekly, November 30, 2010
“Minority Marketing: A Talent War Brews,” The Wall Street Journal, October 25, 2010
“The Voice of Online Marketing – My Favorite Online Marketing Tool,” MarketingVOX, May 20, 2010
“Obama Tax Credits Aimed at Small-Business Hiring,” Wall Street Journal, January 29, 2010
“5 proven tips to reach a niche business audience,” FuelNet, August 11, 2009
Lisa Skriloff interviewed on blogtalkradio.com, October 8, 2009
“Disney adds African-American Princess Tiana to royal family,” USA Today, February 16, 2009
“A New Venture for Jay-Z, on Madison Avenue,” The New York Times, February 8, 2008
“Ethnic Marketing,” Brandweek, January 1, 2007
Articles authored by Lisa Skriloff, President, Multicultural Marketing Resources, Inc.
The Multicultural Market Opportunity for the Auto Industry
“Resorts begin Asian American PR outreach,” featured in O’Dwyer’s PR Report, June 2010
“The Case for Multicultural Communications,” O’Dwyer’s PR Report, June 2009
Marketing to a Multicultural Nation
Our Clients and Their Press
Victor Paredes, Executive Director of Cultural Strategy, Collage Group
Kathleen Blum, Vice President of Shopper Insights, C + R Research
Ahmad Barber, Chief Creative Officer and Managing Partner, Bold Culture
Lauren Wesley Wilson, Founder and President, ColorComm, Inc.
Arva Rice, President and Chief Executive Officer, New York Urban League
Adriana Waterston, Senior Vice President, Horowitz Research
Will Campbell, CEO, Quantasy + Associates
“‘To Be Silent Is Complicit’: As George Floyd Protests Erupt Some Corporations Take a Stand,” Noreen O’Donnell, NBC New York, June 2, 2020
Brenda Lee, Founding Director of Vision Strategy and Insights and Adriana Waterston, Senior Vice President of Horowitz Research
“More companies get into business of Black History Month,” Alexandra Olson, The Associated Press, Feb 25, 2020
John Gallegos, CEO of UNITED COLLECTIVE
“How did Pepsi’s ad even get off the drawing board?” USA TODAY, Apr 6, 2017
Sandra Gómez Obregón, chief of strategy and implementation of Emprendedora
“How to Optimize Hispanic Foodservice Sales,” Convenience Store Decisions, Mar 14, 2016
Liz Castells-Heard, CEO of Castells & Asociados and Lee Vann, co-founder and president of Captura Group 
Mitu could draw interest as Latino network starts to scale – industry sources
Univision may face even tougher market for postponed IPO
Louis Maldonado, Managing Director of d exposito & Partners
“Super power shoppers? How the Kroger Co. (KR) fuels growth with multicultural marketing,” Dan Monk, WCPO, Sep 20, 2015
Article in Orange County Register quotes client Jay Kim, of AAAZA http://www.ocregister.com/articles/filipino-639497-asian-market.html
Filipino favorite: Seafood City joins ethnic market boom in O.C. Filipinos, who lack a native grocery in Orange County, typically travel up to an hour outside the county to get their fix of familiar ingredients. They won’t have to wait much longer when Seafood City opens its first location by year’s end in Irvine. BY JOANNA CLAY / STAFF WRITER, Oct. 23, 2014
From: Joanna Clay Subject: Seeking expert to comment on proliferation of ethnic markets in Socal
Hi Lisa
I’m looking for an expert who could talk about the expansion of ethnic markets in Southern California – what it means, could it get over saturated? what does this say about the grocery industry and how its changing? what does it say about CA? Is there anyone who has expertise in Asian markets?
The news peg for my story is a Filipino market called Seafood City coming to OC. So I’m writing about that and then drawing in the proliferation of ethnic markets in Orange County and SoCal in recent years – such as H Mart, Mitsuwa, Assi, Ansari. Wholesome Choice and Ranch 99 have been here for years. Hispanic markets have been here for decades so I’m not talking about them as much.
Joanna Clay
Reporter Orange County Register
Ron Campbell, President, Campbell-Communications
Karen Sinisi, Director of Salesand Marketing, Ethnic Technologies LLC
Elaine Meryl Brown, Co-author, “The Little Black Book of Success: Laws of Leadership for Black Women”
MattTumminello, President, Target-10
Tru Pettigrew, CEO and Founder, Tru Access
Esther Novak, Founder and CEO, VanguardComm
Pawan Mehra, Founder and Principal, Améredia Inc.
Yuriy Boykiv, CEO of Gravity Media
Roxana Lissa, Founder of RL Public Relations and Marketing
“When Multicultural Marketing Leads to Crisis PR”, Lisa Skriloff, O’Dwyer’s Magazine, June 2013 , Vol. 27 No. 6, pg. 32-33
Yuriy Boykiv, CEO of Gravity Media
“PepsiCo pulls Mountain Dew Ad Dubbed Racist,” Bruce Horovitz, USA TODAY, May 1, 2013
Daniel Ocner, Director, Strategic Planning and Development, MediaMorphosis
Bob McNeil, President/CEO of Images USA
Louis Maldonado, Partner and Managing Director of d expósito & Partners
Tatiana Pagés, CEO/COO of Greencard Creative
“Special Report: Multichannel Marketing to Different Ethnic Segments,” Beth Negus Viveiros, Chief Marketer May 1, 2013
Saul Gitlin, EVP of Strategic Marketing Services/ New Business, K & L Advertising
“More retailers offering Year of the Snake-inspired promotions for the Lunar New Year,” Janet H. Cho, The Plain Dealer
David Rudd, VP African American, The Axis Agency Christine Lehtonen, President, Asterix Group “Coca-Cola Super Bowl Ad Takes Heat, But Criticism Fading,” Gary Strauss, USAToday
Ricki Fairley-Brown, President, Thought Leader, Dove Marketing
Rochelle Newman-Carrasco, Chief Hispanic Marketing Strategist, Walton Isaacson
“VW Jamaica-theme Super Bowl ad: Racist?” Bruce Horovitz, USA Today
Christine Lehtonen, President, Asterix Group “How does integrating mail into your marketing mix help build your brand?” Deliver Magazine, October 2012
Deliver Magazine (October 2012)
Pinky Chakraborty, CEO, MediaMorphosis “Demo Graphics – Arab Americans,” Deliver Magazine, June 2012
Deliver Magazine (June 2012-1)
Jose Velez-Silva, Dir. of Client Services, GlobalWorks Group, LLC
“Another Spanish Net? Crazy Like A Fox,” TVNewsCheck, January 30, 2012
Saul Gitlin, EVP of Strategic Marketing Services/ New Business, K & L Advertising
“Ethnic advertising: One message, or many?,” The Economist, December 31, 2011
Howard Buford, President, Prime Access
Verdia Johnson, President, Footsteps, LLC
Tom Marsillo, Senior Vice-President, Zee TV
Howard Buford, President, Prime Access
Jose Velez-Silva, Dir. of Client Services, GlobalWorks Group, LLC
Saul Gitlin, EVP of Strategic Marketing Services/ New Business, K & L Advertising
Saul Gitlin, EVP of Strategic Marketing Services/ New Business, K & L Advertising
“Lunar New Year translates into profits for Asian supermarkets,” cleveland.com, January 27, 2011
David Morse, President/CEO, New American Dimensions
“UNDER 30 HISPANICS,” by John Frank, Private Label Buyer magazine, December 22, 2010
Daisy Expósito-Ulla, Chairman & CEO, d expósito & partners, LLC
“The Cross-Cultural Pitch,” The New York Times – The Boss Column, December 5, 2010
Dr. Michael L. Sinkin, Dentist
“Word of mouth: Scores of businesses are joining the conversation with Twitter, Facebook,” by Bruce Fraser, New York Daily News, November 1, 2010 “Stress of daily grind takes toll on teeth,” by Diane Mapes, MSNBC, June 9, 2010
Articles featuring several clients:
“What other marketing channels do you mix with direct mail, and why?”
Daniel Ocner, Director, Strategic Planning & Development, MediaMorphosis
Suzie Brown, EVP, Sales and Marketing, Valassis
“How has well-targeted mail worked best for you?,” Deliver Magazine, December 2011 Liz Sarachek Blacker, Chief Revenue Officer, Terra Networks Michael Steele, President & CEO, Advantage Communications, Inc. Peg North, New Development Business Manager, Ethnic Technologies, LLC
Deliver Magazine (December 2011)
“Car Campaigns for all Consumers,” Detroit News, December 8, 2011
Jose Velez-Silva, Partner, Director of Client Services, GlobalWorks Group LLC Rafi-uddin Shikoh, Managing Director, DinarStandard Saul Gitlin, EVP, Strategic Services, Kang & Lee Advertising Lafayette Jones, President, Segmented Marketing Services Inc./Urban Call, SMSi Howard Buford, President and CEO, Prime Access
Pawan J. Mehra, EVP, Améredia Lafayette Jones, President/CEO, SMSi-Urban Call Marketing Inc. Esther Novak, Founder/CEO, VanguardComm