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Multicultural.com is the home of Multicultural Marketing Resources (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.

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The articles featured in this section have appeared in Multicultural Marketing News newsletter, distributed via our newswire service, MMRNews.

Multicultural Marketing News is both a monthly publication with news briefs and mini essays, edited by Lisa Skriloff, which you can read archived here and also a distribution vehicle for solo eblasts such as essays, op-ed pieces, news releases, conference announcements and feature articles written by Multicultural.com members and guest authors, then archived here.

These solo eblasts are submitted to us from companies listed in our Source Book of Multicultural Experts Directory and Speakers Showcase, conference/webinar producers and other members of multicultural.com.

Each solo eblast is sent via email to subscribers of Multicultural Marketing News, from MMRNews@multicultural.com, then posted  on the  home page  and archived here. We’ll send a tweet about it via @Multicultural50 and post it on our social media outlets on Facebook and LinkedIn.

Read more

Following the eblast distribution and social media we offer you an Open Report which gives you the open rate and a snapshot of company names that read your eblast.

Here are examples of an open report:

Open rate report example June 16th 2022

Open rate report example October 12th  2021

Open rate report example December 12th  2020

Learn more

Get Started

List in the Source Book of Multicultural Experts Directory

 

Just submit an eblast for distribution

  • $850 per solo eblast (300-500 words) or html
  • $425 within the newsletter (max 175 words)

 

Become a member

  • $1500 for one year

 

Subscribe to Multicultural Marketing News, MMRNews

 

Have an essay/announcement but no budget to distribute via our newswire?

Post it yourself to our social media channels:

Multicultural Marketing Resources, Inc.

Multicultural Marketing Experts

 

Even More Info

 

View Examples of Types of Eblasts

– From Ad Agencies and other Industry Submissions

– From Conference and Webinar Producers

 

Eblasts to Marketers/Multicultural Industry List examples

ColorComm Launches Men of Color in Communications Community

Ethnic Technologies announces the release of E-Tech 2018

 

Eblast Promoting an Event example

ColorComm Launches Next Generation Conference For Millennials

 

Eblast to Press List example

ColorComm Denounces Anti-Asian Racism During Coronavirus Outbreak

Expert Press Resource for Commentary on WorkplaceDiversity issues for women

 

Send Your News via MMRNews – Here’s How:

As a Solo Eblast

You can send your press release or essay as a solo eblast via MMRNews or include your news blurb or company profile within our monthly newsletter, Multicultural Marketing News.

Audience: Your news is distributed to subscribers of MMRNews, almost 9000 Multicultural Marketing Industry Influentials and may also be distributed to our Press list of 1100+ and also is posted on our social media sites and website.

  • Audience Profile: Subscribers of MMRNews are brand marketers, corporate executives, advertising industry firms and organizations, business press, multicultural press and more
  • Following distribution of your solo eblast via MMRnews, your announcement is posted on the following sites:

home page of multicultural.com
archived under Multicultural Articles
LinkedIn Group: Multicultural Marketing Experts (over 16000 members)
Facebook Page: Multicultural Marketing Resources
Twitter: Multicultural50 (over 3000 followers)

 

Fee:

Solo eblasts via MMRNews: $850 per eblast Includes:

 

Add on Press List distribution for $325:

  • Copy must be approved for press list distribution

To reserve your solo eblast date:

  • Sign up
  • supply an html or word document + Logo
  • MMR can write your press release for an additional fee. Contact us for information.

Eblast formats

  • Word document plus logo – you can send your eblast as a word document. Please include your logo in a word document or send as an attachment. If you would like to incorporate any images, please include them in your word document or send as an attachment and specify where you would like to insert them.
  • Html – you can send your eblast in html format. Please send it as a file with .html extension or send an html code ready to use. Make sure your images are hosted on a public web server.
  • Jpeg – you can send your eblast as an image. If you send it as jpeg, we can use only one link with it. Your image should be no wider than 600px.
  • PDF – you can send your eblast as a PDF. However, what Constant Contact does is generating an image of the first page of your PDF document. Therefore, if a PDF is a one page doc, then it works perfectly. If it’s more than one page, then only first page is showing and the rest is available to download. Your PDF should be below 5MB.
  • Our current email distribution provider is Constant Contact. The html code should be created outside of other providers and it should be a generic HTML.

Eblast timing

  • Please send your copy 3-5 working days in advance.
  • Copy will be reviewed by MMR
  • Once we create a test of eblast for you, it will be sent to you to view and schedule upon your approval.

 

Sign up for an Eblast here

For more information about sending out an eblast via MMRNews, please email lisa@multicultural.com.

 

Within Multicultural Marketing News

News Blurb in Multicultural Marketing News: $425 per profile Includes:

 

To reserve your spot in the newsletter:

  • Get started
  • Supply your 150 word news blurb/company profile in a word document + Logo

Questions? Email lisa@multicultural.com